The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.

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Marketing Chat GPT Alternatives: 4 AI Technologies to Watch for in 2024 With the AI market share set to reach $407 billion by 2027, businesses can expect a dramatic increase in innovative tech that will boost their revenue and productivity. From voice search to personaliz

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Marketing The Power of AI in eCommerce Site Search AI can do a lot for your eCommerce site. Sure, AI-based personalization often steals the show, but AI-driven search functionality is equally important. Think of site search as a service for your custo

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Search & discovery 5 Ways to Test Your Content Quality With Google Bard (Gemini) +Examples Whether you're looking to improve your site's discoverability or enhance the user experience, you should always set aside the time to test the quality of your website's content. But what's the best wa

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Personalization 6 Ways to Test Your Website With Google Bard User experience is key to success in the competitive world of eCommerce. According to a recent study, 81% of business leaders believe that improving experience will give them a competitive advantage i

Steps to Get Your Website Ready in Time for Google Bard Launch

Search & discovery Google Bard vs. Google Search: Is One Better Than the Other?eCommerce is a dynamic and highly competitive field. This means that online stores need cutting-edge tools to optimize their online presence and enhance customer experiences. Google, a tech giant, off

ChatGPT and AI in eCommerce: Has the Hype Died Down?

Marketing ChatGPT and AI in eCommerce: Has the Hype Died Down?When AI first emerged, it was seen as a potential disruptor across industries, and some even worried it was a threat to humankind. As we’ve come to use and work with it in our daily lives, we’ve recog

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Marketing eCommerce Product Reviews: Importance and How to Get Them Product reviews are crucial in building trust and boosting sales by serving as social proof. They influence customer purchasing decisions and significantly impact businesses' sales performance. Statis

Search & discovery Advanced Search in WooCommerce: Elevate Your eCommerce Game Advanced search in WooCommerce can significantly elevate your eCommerce store, enhance your customers' experience in your store, and drive sales. This robust site search functionality helps your custo

A woman holds iphone 8 plus Mobile Phone with Shopify application on the screen in bakery and coffee shop.

Search & discovery Search Within Shopify Collections: Improve Product Discoverability and UX Shopify Search collections are a great way to organize and present your products on your online store. However, they're only useful when shoppers can quickly sort through the results and choose the pr