The Fast Simon & Dotdigital integration brings together advanced AI optimization with highly targeted and personalized marketing and retargeting communications.
Fast Simon X Dotdigital
Dotdigital intelligently enriches data from marketing and tech stacks to create a trusted source to build your marketing strategy from. Their machine learning algorithms enrich data with insights that can lead to creative and personalized campaigns. This creates the opportunity for personalized marketing at scale.
Fast Simon’s smart AI powered optimization platform tracks user behavior and generates personalized recommendations based on this. Within the integration, these recommendations are sent to Dotdigital as insight data. This can then be used to fuel targeted campaigns, emails, programs, segments and more.
This insight data is regularly updated and synced to each user in order to offer the most relevant recommendations at all times. This can be as accurate as reflecting the last action the user has taken on site.
Seamless Data Source
Within this integration, you can offer retargeting campaigns with a high success rate as they are based on highly relevant statistics.
The recommendations sent from Fast Simon can be based on:
- Behavior in search and collections pages
- Smart AI recommendations
- Smart AI personalization engine
Through interpreting all of this data, it’s understandable how the remarketing campaigns from Dotdigital can provide excellent retargeting marketing.
Growth Opportunities
The benefits of this integration for retargeting are huge. Some of the new opportunities are:
- Retargeting based on the last activity in the last session
- Accurate, personalized recommendations on ever email sent
- Audience segments targeted according to personal interests
- Shoppers’ queries taken into consideration for retargeting
- Personalized, targeted and relevant email content
These are some of the ways that this integration will enrich email retargeting. On top of that, considering this offers a great way to approach abandoned cart situations. This integration allows you to know the last viewed collection by the shopper before they abandoned their cart. You can then see the Fast Simon’s recommendations to retarget, according to their implicit intent.
An Integration That Works
The Dotdigital x Fast Simon integration offers a more accurate, creative and beneficial way to market. It creates the potential for retargeting emails that will meet the customer exactly where they need to be met. Through AI optimization, understanding customer intent based on previous actions, reaching out to them in a way they will appreciate has never been more accessible.
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Further details about this integration for Fast Simon users can be accessed through the Resources Center in your account. Alternatively, you are welcome to contact support or Dotdigital.