Achieving 1:1 Personalization With AI
How to make the user shopping experience truly personal?
Fast Simon dives deep into its AI and Machine Learning algorithm to address each customer’s unique preferences.
- Understand the story behind the users’ purchase intent. What is their specific personal style, along with their past behavior of searches, product views and product purchases
- Fast Simon is refining the search and adding more data to its layers, such as geography, referring site, device, time and day, weather, etc
- Control what you want to sell – The final layer of user personalization is based on the merchant merchandising rules
