How It Works

  • InstantSearch+ collects shoppers’ viewing, navigation, search, add-to-cart, and purchase behavior
  • Using data analysis, InstantSearch+ identifies the top products related to that unique viewer’s onsite behavior
  • In real-time, InstantSearch+ generates the widget with personalized product recommendations
  • InstantSearch+ tracks shoppers’ reactions to the recommendations, and uses these reactions to further improve the model
upsell impact on income