72% of Sites Fail eCommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

A brief quote from an article posted on BigCommerce blog:

“It’s official: mobile ecommerce on-site search experiences are abysmal.

You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results.

In fact, according to a recent Baymard Institute Mobile Ecommerce Usability study, most of us use on-site search when on mobile (and over other mobile search experiences).

Here’s exactly what they found:

On-site search was found to be the preferred product finding strategy of the test subjects, as they perceived it to be faster than category navigation.

And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

Even on desktop – where consumers using on-site search spend 3-4x more with a given brand – most online stores fall short.”

Click here for the full article