Fast Simon Q1 Quarterly Recap

In Q1 2026, we released several AI innovations, such as:

• Trend Driven Search: Drive conversion and sales with product discovery via social media, hidden attributes and emoji based search
• AI Advisor: Interpret and understand your ecommerce data deeper with our advisor’s assistance
• Merchandising Editor: Promote and bury products based on popularity and value rather than passing trends

Trend Driven Search

AI technology moves as fast as the fashion industry. Fast Simon’s trend driven search lets you keep up to speed with rapidly evolving trends through AI search advancements. Our AI search enables shoppers to discover via social media pages, through hidden attributes within images and even through emojis. Offering this trend-driven advanced search removes friction from the search journey, ensuring brands stand out, better serve their customers, and drive higher conversion and sales.

What’s powering the experience:

• Query Understanding Ensure shoppers find the right products even when you haven’t explicitly tagged every detail. AI extracts hidden attributes from text and images to enhance product recall.
• Trend-Driven Product Enrichment Direct shoppers to products from social media pages. AI connects enriched attributes from posts shared by both influencers and other social content to similar items that can be found on your store. This means trend-driven products are easily engaged and findable in your store.
• Emoji-Based Search Interprets emoji-based searches and maps those emojis to relevant products, enabling shoppers to search naturally, expressively, and without limitations.

Together, these capabilities turn site search into a true discovery engine, one that understands culture, intent, and inspiration in real time.

Deeper Insights With AI Advisor

Fast Simon’s AI Advisor interprets your data and explains it to you, delivering expert insight into your ecommerce analytics. Through natural conversation, our AI advisor offers a complete, revenue-focused view of your store’s performance on your dashboard. 

Product-level analytics with real revenue impact

Instantly see which products are truly driving revenue, conversions, and engagement, not just clicks. Identify top performers, uncover under-performers, and stay ahead of emerging trends before they peak.

Deeper insights across collections and search

Understand exactly which collections, categories, and search queries generate the most revenue. Pinpoint high-intent searches that aren’t converting and take action quickly to capture missed opportunities.

A truly unified performance view

Bring together sessions, queries, collections, and revenue into a single, clear view. No switching between platforms, just faster, more confident decisions made directly within the Fast Simon dashboard.

Built for speed, clarity, and action

Designed for merchants, the AI Advisor delivers instant, conversational answers about what’s working, and what’s not. This does more than show data; it highlights opportunities and recommends next steps based on real revenue impact.

The result is a smarter, faster way to understand and grow your business, turning insights into action, and action into measurable results.

Merchandising Editor

Our Merchandising editor enables you to take control of your merchandising strategy, combining manual rules with AI automation. Our latest feature enables shoppers to see products that are popular and good value, rather than just temporarily trending. This means a better shopping experience and more relevant results.

To make this happen, when products are manually promoted or buried, the system double-checks those decisions.

For example, a product might be trending, but if it isn’t actually selling, promoting it could negatively impact the overall selection customers see.

So we’ve added a safeguard that only enables these manual changes to persist if the product is truly performing well relative to how visible it is. Think of it as an automatic quality check on human decisions. By ensuring the stronger products are highlighted you can increase revenue per visit by 5%–12%!

These innovations mark a step forward in how AI supports both discovery and decision-making in ecommerce. From helping shoppers find exactly what they want in more natural, intuitive ways, to giving you clearer insights and smarter controls, each update is designed to drive better outcomes across the board.

As we continue to evolve, our focus remains the same: make ecommerce more intelligent, more responsive to real-world trends, and more impactful for both shoppers and your business.