What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Today Steve Madden has more than 350 stores worldwide combined with digital presence across eCommerce and social media.
Seamless integrated on-site search
Steve Madden is a leading eCommerce company in the fashion industry, operating several owned brands powered by Fast Simon (Steve Madden, Betsey Johnson, Superga and Dolce Vita).
Like most retailers with an online presence, Steve Madden is always on the lookout for a better online shopping experience, allowing shoppers to find what they want quickly and get to checkout faster. That is why they chose to partner with Fast Simon. When it comes to the autocomplete dropdown menu, Steve Madden chose a horizontal design on desktop, allowing them to showcase their products images at first glance, while keeping a vertical design on mobile.
Relevant, Self-Learning & Lightning-Fast Site Search
Knowing the exact metrics of each search term and filter category is very important to Steve Madden, which is where Fast Simon’s robust reporting and analytics come in handy. They can see the exact impact of every keyword on their top line.
Steve Madden uses Fast Simon to deliver incredibly detailed onsite search results and drive conversions.
Since the first setup with Fast Simon, Steve Madden has grown by a further 10 stores globally. Conversion rate from search has doubled compared to non-search shopping sessions, across all the brand stores.