Transform product discovery with conversational search that turns intent into conversions.
Industry
Fashion
Platform
Shopify
Challenge
Solution
Global Stores Coverage
Product Purchases
Conversion Rate Increase
About
About
What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Today Steve Madden has more than 350 stores worldwide combined with digital presence across eCommerce and social media. Fast Simon powers today all Steve Madden’s ecommerce stores around the globe.
Challenges
- Orchestrating retail operations across four distinct brands across 20+ global storefronts, each with its own language and regional nuances, presents a complex logistical and strategic landscape.
- Maintaining inventory consistency and availability across diverse markets—each with unique demand patterns—requires seamless synchronization in supply chain and forecasting.
- Meeting the varied market expectations and customer behaviors across multiple regions demands tailored merchandising, search configurations, and marketing approaches aligned with cultural and linguistic subtleties.
Solutions
Steve Madden is a leading eCommerce company in the fashion industry, operating several owned brands powered by Fast Simon (Steve Madden, Betsey Johnson, Superga and Dolce Vita).
Like most retailers with an online presence, Steve Madden is always on the lookout for a better online shopping experience, allowing shoppers to find what they want quickly and get to checkout faster. That is why they chose to partner with Fast Simon. When it comes to the autocomplete dropdown menu, Steve Madden chose a horizontal design on desktop, allowing them to showcase their products images at first glance, while keeping a vertical design on mobile.
Knowing the exact metrics of each search term and filter category is very important to Steve Madden, which is where Fast Simon’s robust reporting and analytics come in handy. They can see the exact impact of every keyword on their top line.
Results
Steve Madden uses Fast Simon to deliver incredibly detailed onsite search results and drive conversions. Since the first setup with Fast Simon, Steve Madden has grown by a further 10 stores globally. Conversion rate from search has doubled compared to non-search shopping sessions, across all the brand stores.
