Peacock Alley Achieves a 105% Conversion Lift with Fast Simon AI
Industry
Homeware
Platform
Shopify Plus
Challenge
Solution
Conversion lift during Black Friday/Cyber Monday.
Increase in shoppers that converted using search.
year-over-year revenue growth.
About Peacock Alley
Founded in 1973, Peacock Alley is a trusted luxury bedding and bath linens brand based in Dallas, TX. The brand is known for its 100% long-staple cotton products and top-of-bed fashion, sourcing from the finest mills around the world.
Behind this high-end catalog is a lean e-commerce team. They manage a complex Shopify setup serving both direct-to-consumer and B2B shoppers. They needed advanced automation to scale their daily operations and drive revenue. By adopting Fast Simon, the team achieved a massive 105% lift in their baseline conversion rate.
“ We reached a ceiling with our previous vendor in terms of features and support. We needed a practical, supported, and revenue-driving platform. Fast Simon gave us the documentation and the team to make our launch a success. ”
Challenges
The Search for Automation
The Peacock Alley team had hit a ceiling with their previous search and merchandising solutions. The vendor’s product development stalled and support slowed down. Most importantly, manual merchandising was taking up hours of the work week.
E-commerce Director Chachi Flores needed a platform built to increase revenue. He also wanted a vendor with accessible support to ensure a smooth transition. The team needed data to drive their product placement decisions.
Solutions
Peacock Alley selected Fast Simon for its strong AI capabilities and responsive support team. The transition moved quickly and launched in less than a month.
Fast Simon delivered immediate automation. AI replaced manual product sorting. The software identified top-performing items automatically and eliminated guesswork. The platform also provided visibility into top-selling products. This feature proved incredibly helpful for onboarding new employees.
Peacock Alley also brought a unique technical challenge. Their Shopify instance combined D2C and B2B storefronts into one single environment. The Fast Simon support team collaborated with them to smoothly configure the platform for this specific setup. Fast Simon delivered this flexible integration while maintaining excellent page load speeds.
Results
“ The AI means we do not have to do as much manual merchandising. The analytics guide our decisions. The platform makes us far more efficient as a team. It even helps new employees easily understand our top sellers and what products to highlight. ”
The shift to AI-driven merchandising delivered immediate and measurable growth for Peacock Alley. Fast Simon improved the shopping journey and saved the team countless hours. By the time the holiday shopping season arrived, the metrics reflected a transformed e-commerce strategy. Overall conversion rates more than doubled during Black Friday and Cyber Monday. High-Intent Search: Shoppers using Fast Simon search converted at a rate of 7% to 11%. Shoppers who did not use search converted at under 2%. Peak holiday promotional revenue grew by 67% compared to the previous year. Average Order Value increased by 27% and remained stable.