Celebrating Pride In Ecommerce 2025
Pride Month has rolled around again, and with this celebration comes opportunities for boosting customer satisfaction and sales. This post will explain how.
Published June 8, 2025.
As June rolls around, Pride month makes its comeback. As always, eCommerce brands respond to this holiday in their own independent ways. Inclusivity has been a key theme in eCommerce for all of 2025. More shoppers are looking to spend money with brands that align with their values. Pride is a great example of this.
Let’s look at some of the ways that your eCommerce brand can celebrate and acknowledge pride this month, leading to both higher sales and boosted customer loyalty.
Pride Collection
One of the simplest ways of incorporating pride into your business this month is through creating a range of products that celebrate pride. Alternatively, if your business is service driven, you can offer pride themed services.
For example, if you are a fashion brand, create a collection of items that either involve rainbow or other LGBTQIA+ associated colors. Or if you have the capacity, you can create a range of products that involve pride slogans, or queer friendly pictures.
If your store sells decorations, for example, you could stock rainbow banners, or other sparkly items that celebrate joy. If you sell music or films, you can curate collections that are created by queer artists, or that have a storyline involving the queer community.
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Decorating Your Site
A great way to let customers know that you are celebrating pride is by personalizing your homepage so that the pride collections are seen as soon as customers enter your site. This means that as soon as shoppers enter, they see your pride collection.
Having a homepage that is relevant to each holiday is a great way of eCommerce merchandising that drives sales. Seasonal merchandising is one of the key pillars of any successful merchandising strategy, and pride month is no exception to this rule.
Another popular change that has been used to celebrate pride month is by changing the company logo once June comes around. For the month of June, you can change your brand logo to rainbow colors for a quick indication that you are supporting this cause.
Personalization
A great way to include all members of the LGBTQIA+ community in your eCommerce store is by creating the option for personalized items. If you sell clothing items, you can offer the chance for shoppers to buy items personalized with their own names.
All brands could offer on-demand services that relate to products or services to do with the LGBTQIA+ community’s voice and needs. Whether this is peoples names, pronouns, identity preferences or anything else that could be expressed during this month, allow people to personalize their items.
Representation
Representation matters on your store for inclusivity. Not just on pride month, but throughout the year. However, if you haven’t incorporated different identities in your eCommerce store yet, now could be a good time to introduce this.
Especially for brands who demonstrate models within their stores, make sure there is diverse representation in these models. These could include different identities within the LGBTQIA+ umbrella, including people of color and gender identities.
This will let more of your shoppers know that they are welcome and included in your store, and boost the chances of making sales not only during pride month but also the months after.
Donations
A great way of demonstrating that you are aligned with pride more than just demonstrating performative actions is through donating to causes. Certain collections can have a percentage of their profits donated to certain charities that help LGBTQIA+ in need.
Through including this messaging on websites, products and social media, your customers know what your values are. They also will therefore be more likely to spend on your shop if their values align, which is something more customers are interested in doing these days.
Conclusion
Pride month is a great time to let your customers know that you care. Supporting pride month is as important now as it has ever been, and customers know this. Demonstrating that your brand values inclusivity and acceptance for everyone is a great way of creating a strong sense of brand community. This will boost sales, and help create lifelong customers that will stick by you and your brand.
