Should My Ecommerce Brand Use Emoji Search?

The rise of emoji search in ecommerce is transforming the online shopping experience, but should your brand use it? If you want boosted conversions, engagement and visibility, then the answer is yes.

What Is Emoji Search? 

Emoji search is the practice of consumers using emoji icons rather than text to search for products. For many, this signifies a simple and convenient way to make their searches. Emojis are becoming more utilized in daily communication, especially by younger generations, so the trend of emoji search allows brands to connect to users on an emotional level and the way they already type. 

Here are some reasons why your brand should use emoji search.

Increased Visibility

When it comes to search engine pages, anything that can help you stand out from the crowd is worth investing in. An emoji-heavy meta title or description will do this job. It will act as a visual hook in a place often dominated by text only. This could boost click-through-rates by over 300%. 

These high-impact visuals mean that when people search for products such as shoes or gifts, the addition of emojis will attract more attention. People like the idea of trying something new, and emoji search captures this interest. 

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Boosted User Experience

Particularly with younger generations, since emojis are already such a key part of the way they type and search online, emoji search is a natural progression to natural language search. Emojis function as a ‘visual shorthand’ which means users can find their queries faster through them, rather than typing out text queries.

They also help to remove language barriers, as emojis are image based therefore universally understood. When it comes to global audiences, language barriers are broken down to create frictionless customer interaction.

Stronger Brand Personality

Using emojis help a brand appear more friendly, casual and accessible. It gives them an element of humanity, meaning they appear less professional and distant. Just in the same way you would use emojis to chat with a friend, this brand offers the same opportunity.

This leads to a higher level of trust and emotional engagement, so will help foster community and lifetime customers. When it comes to luxury or pleasure items, emojis go a long way at enhancing positive effects and purchase intentions. People relate these products with positive interactions, which makes them more likely to purchase.

Competitive Advantage

Since emoji SEO is still an emerging field, smaller brands can use these emojis to dominate search results. Larger competitors, who usually dominate SEO may not already be using emojis to this degree which means they will rank lower. This is a great opportunity for small brands to increase visibility. 

Higher Conversions

Younger generations, such as Gen Z and Millennials will respond very positively to emoji search. A huge amount of online customers use emojis, so they are a key way to engage with these younger generations. If you want these younger generations to convert, emojis are a great way to do this.

Conclusion

In a saturated ecommerce market, using something new and different can make all the difference. Especially when it comes to Gen Z and Millennials, using their language, and offering emoji search will boost conversions and help you stand out from the crowd.

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