Quad Lock Boosts Conversions Up to 6x Across Six Global Storefronts
Industry
Tech Accessory
Platform
Shopify Plus
Challenge
Solution
Increase in monthly search revenue
Increase in active search shoppers
Increase in total store sales driven by search
About Quad Lock
Born in Melbourne, Australia, Quad Lock is an award-winning leader in mobile mounting solutions. The brand designs strong, secure mounting systems that keep smartphones accessible on bicycles, motorcycles, cars, and running gear. What started as a successful Kickstarter project has grown into a global direct to consumer (DTC) powerhouse operating six storefronts serving customers around the world.
“ Our initial A/B test proved that search users generated triple the revenue per user and converted up to six times higher than non-search shoppers. Fast Simon handles core search functionality right, making global management across five languages straightforward. ”
Challenges
Every shopper visiting Quad Lock needs a precise combination: the right case for their exact phone model matched with the right mount for their specific setup.
Guiding global shoppers to that exact match isn’t simple. Regional terminology created instant search friction. A motorcyclist in the US searches for “motorcycle mounts,” while a rider in Australia types “motorbike,” and someone in Europe searches in one of five localised languages.
Catalogue structure made things even harder. Quad Lock originally managed over 10,000 “virtual kit” SKUs. Standard search tools couldn’t handle that level of complexity, often missing regional slang, typos, and specific model variations. Quad Lock needed a product discovery solution that could handle these nuances globally without slowing down site performance.
Solutions
Up to this point, Quad Lock’s product discovery relied on site navigation, their own chat bot, and whatever traffic search engines drove to the site. There was no smart discovery layer built around real customer intent.
Quad Lock first streamlined its catalogue down to 1,000 core SKUs and brought in Fast Simon AI Search & Discovery to handle product discovery worldwide. Fast Simon untangled localised terms, fixed typos on the fly, and surfaced accurate product pairings in seconds. Because Fast Simon integrated directly with Quad Lock’s content management system (CMS), the team easily rolled out updates and merchandising rules across all six global storefronts in minutes.
To test the impact before a full rollout, David Pickstone, Head of Development at Quad Lock, ran a 17-day A/B test on its Australian store. Fast Simon’s AI Search & Discovery boosted revenue per user and conversion. The results of the A/B test made the decision easy, leading to a full international rollout, across six sites, in under two months.
Results
“ Fast Simon gave us the missing product discovery layer we needed across our six storefronts. The ROI was clear almost immediately. Our monthly search revenue grew by 108%. Search now accounts for 18% of our total store sales. ”
The impact was immediate. Fast Simon created a high converting sales channel, pushing search conversion rates far past industry benchmarks across every active market. The conversion numbers tell a clear story. In the Asia market, shoppers who used search converted at 8.15% compared to just 1.28% for non-search users. That represents a 6x jump in conversion when search intent is met with accurate results. During initial A/B testing, search visitors also generated 3x more revenue per user compared to non-search visitors.