Francesca’s Uses Fast Simon's AI Platform To Improve Search & Filter Implementation
Fashion
BigCommerce
Discovery Complexity, Conversion Optimization, Scalability Needs, Flexibility In Search
Enhanced AI Search, Customizable Filters, AI-Driven Merchandising, Multimodal Search
About
Francesca’s, a leading women’s fashion and lifestyle retailer, sought to enhance its customers’ shopping experience by optimizing product discovery and search functionality. Collaborating with BigCommerce and leveraging Fast Simon’s advanced search and filter solutions, Francesca’s successfully transformed its eCommerce platform into an intuitive, shopper-friendly destination.
Challenges
Achieving High Conversion Optimization
Facilitating Growing Scalability Needs
Finding Suitable Flexibility In Search
Solutions
Enhanced AI Search
Fast Simon’s intelligent search uses natural language processing, vector search and personalized dynamic filters. This creates an advanced search providing speedy and accurate results for users.
Customizable Filters
Shoppers now experience optimized filters such as price, size, color, and style, improving navigation. These filters can be personalized based on users’ past actions, leading to improved customer satisfaction and conversions.
AI-Driven Merchandising
Fast Simon’s AI driven merchandising strategy allows you to make the best merchandising decisions for your business, based on algorithm analysis. This includes the integration of product recommendations and dynamic ranking for personalized shopping journeys.
Multimodal Search
Fast Simon’s Hybrid search allows for an intelligent AI backed vector search, that does not rely solely on keywords. Different data mediums such as image or voice can be used to identify products within Fransesca’s extensive catalog.
Results
Fast Simon’s expertise in search, merchandising, and personalization perfectly complemented Francesca’s goals of elevating their user experience.
Some key results:
Increased Conversions: Francesca’s saw a 30% boost in conversion rates after implementing the solution.
Improved Search Speed: Search query responses now occur 50% faster, creating a seamless browsing experience.
Higher Customer Satisfaction: Post-implementation surveys revealed a 20% improvement in customer satisfaction scores.
