Optimal Site Organization & Smooth Shopper Experience
Industry
Jewelry
Platform
Shopify
Challenge
Solution
APC Increase
Conversion Rate Increase
Sessions Increase
About
About
Inspired by the first-hand experience of a challenge to find a wedding band made creatively and uniquely, Staghead Designs was created to provide men and women with wedding rings that are truly one of a kind. Since their inception, Staghead has helped tens of thousands of couples design and receive rings created with that creative vision and a love of authentic craftsmanship.
“ We can determine what filters we wish to utilize, and Fast Simon does the rest. ”
Challenges
- Optimized search results
- Collection organization and filters
- Filters tag-based
- Upsell of relevant products
Solutions
Proper management of filters is extremely important when it comes to delivering a smooth shopping experience. Optimizing this for Staghead with Fast Simon’s tag-based filters has been a game changer for effortless site organization. Not only that–Fast Simon’s Analytics provides deep insight into what filters their customers are utilizing most during their sessions, providing constant feedback on filter configuration.
Having an effective autocomplete tool is imperative for conversion. Ensuring customers’ are given results amidst spelling errors, specified product attributes, or simply using common phrases is possible using Fast Simon’s Search and Autocomplete tools.
One of the best ways to ensure your customers’ shopping behavior increases AOV is with the proper upsell and cross-sell. Fast Simon powers an attractive upsell & cross-sell widget for Staghead, featuring products most similar to their session’s site navigation.
Results
“ The revenue impact from Fast Simon’s AI Search alone has been impressive. Powering our collection pages with Fast Simon has resulted in impressive results for us. ”
Working with Fast Simon for six months, Staghead has seen more than 2x greater revenue from Search/Autocomplete compared to Non-Search sessions. Search and Collection pages provide an optimized product presentation based on shopping popularity. Overall going live with Fast Simon has enabled them to reach their goals of optimizing the shopping experience for their highly valued customers within their community.
