Versatile Merchandising Capacity Boost Ecommerce Potential
Industry
Fashion
Platform
Shopify
Challenge
Solution
About
About
Ally Fashion is a proudly Australian-owned fashion retailer offering the latest women’s clothing, accessories and more. With the first store opening in 2001 in Sydney, Ally Fashion has developed a strong eCommerce presence and become a well-known Australian fashion staple with more than 150 stores across Australia.
Challenges
- Using a search that is comprehensive and precise
- Merchandising rules that can be automated and manual
- Filters that can be applied to a vast catalog
- A system that integrates well with Tapcart
Solutions
Flexible merchandising allows the rules within collections to be automated and manually at once. Based on certain collections, Ally Fashion can include manually applied rules that stand alone from the other AI automated rules that are applied for optimization.
Filters are incredibly important to improving the eCommerce experience. Other systems have limitations for filtering over 100 products, but with Fast Simon’s filters, products can be filtered and then located in a precise way, no matter the size of the catalog.
Since Ally Fashion uses Tapcart to power their mobile app, the integration between Fast Simon and Tapcart made sense to deploy. Being able to use the AI eCommerce optimization within the app boosts experience for shoppers.
Results
“ Fast Simon provides help in terms of search, merchandising, pinning products and filters. ”
From a technical perspective, Fast Simon has helped Ally Fashion achieve the eCommerce needs, and find solutions to the challenges. The advanced site search with filtering options creates a smooth UX, and the collections merchandising combined with analytics means that the merchant has control over the way things are sold
