The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
AllSearch & discoveryMarketingMerchandising
a person holding a cell phone in front of a clothing store
Search & discoveryProduct Search vs. Product Discovery: The Ultimate Guide to Customer SatisfactionIf you aim to capture customer interest and drive growth, you've likely heard of two key concepts: product search and product discovery. Understanding the unique roles of these is essential for crafti
a hand pushing a button on a search bar
Search & discovery5 Best Practices for Site Search UXNearly 45% of online retail visitors go straight to the search bar. And when they have a great search experience, they're more likely to buy. That's a big opportunity for your business to improve you
a woman sitting on a couch using a laptop computer
Search & discovery6 Ways to Improve Internal Site Search OptimizationLooking for products on an eCommerce website should be effortless and user-friendly. Your customers want to be able to find what they're looking for quickly and easily. Nearly 90% agree that a good eC
a person typing on a keyboard on a desk with a search bar overlay
Search & discoveryHow to Choose a Search Function for Your Website: 5 ConsiderationsEnhancing your eCommerce site with a practical search function is a crucial step for improved user experience. A correctly implemented search function can increase search success, resulting in more co
a photo of a phone showing both the chatGPT and Bard AI apps
Search & discoveryBard vs ChatGPT: Which Is the Future of Search Optimization?Using ChatGPT or Google Bard can improve your eCommerce search engine’s performance. And with nearly half of your visitors going straight to the search box, delivering relevant results is key. These a
A person holding a cell phone open to Google Bard in front of the Google homepage
Search & discovery5 Ways to Test Your Content Quality With Google Bard (Gemini) +ExamplesWhether you're looking to improve your site's discoverability or enhance the user experience, you should always set aside the time to test the quality of your website's content. But what's the best wa
Steps to Get Your Website Ready in Time for Google Bard Launch
Search & discoveryGoogle Bard vs. Google Search: Is One Better Than the Other?eCommerce is a dynamic and highly competitive field. This means that online stores need cutting-edge tools to optimize their online presence and enhance customer experiences. Google, a tech giant, off
Laptop computer displaying logo of WooCommerce,
Search & discoveryAdvanced Search in WooCommerce: Elevate Your eCommerce GameAdvanced search in WooCommerce can significantly elevate your eCommerce store, enhance your customers' experience in your store, and drive sales. This robust site search functionality helps your custo
A woman holds iphone 8 plus Mobile Phone with Shopify application on the screen in bakery and coffee shop.
Search & discoverySearch Within Shopify Collections: Improve Product Discoverability and UXShopify Search collections are a great way to organize and present your products on your online store. However, they're only useful when shoppers can quickly sort through the results and choose the pr