How To Get The Most Out Of Ecommerce Merchandising

Knowing your audience, leveraging AI and grouping and promoting certain products are all ways to ensure that you are making the most out of your merchandising strategy.

By Oli Kashti

Published December 2, 2025

a woman sitting in a chair using a laptop computer

Ecommerce Merchandising is one of the key pillars of any eCommerce business. In order to make sure your customers are satisfied and you are making the sales that you wish to be, your merchandising strategy needs to be well thought through and executed. To make the most out of your eCommerce merchandising, there are some key methods. By continually optimizing your website’s user experience, visual elements and product assortment, you can influence purchasing decisions and boost key metrics.

Let’s take a closer look at core strategies to make the most out of eCommerce merchandising.

Know Your Audience

Knowing your audience is a core strategy for eCommerce success in all areas, not just merchandising. When it comes to marketing, personalization and social media, knowing what your customers are looking for is key. Merchandising is no different.

You can decipher your audiences by using data analytics, heat mapping tools and customer surveys. This can help you understand key metrics such as:

Shoppers demographics
Preferences
Browsing behaviours

Once you understand your customers’ needs more, this allows you to tailor merchandising efforts towards your customers’ specific needs and wants. This will ensure that no efforts are wasted and that your efforts are having optimal impact.

Leverage AI

These days, a merchandising strategy which doesn’t involve AI will not be making the most of the potential benefits of merchandising. AI can leverage customer data to deliver tailored shopping experiences for each customer. These may include:

Personalized homepages
Personalized product recommendations
Personalized trending products
Personalized seasonal/geographical inputs

AI tools can use browsing and purchase history to understand what customers are most likely to respond to. These AI tools can automate 80% of tasks that otherwise would take a lot more time to install manually. This opens up merchandisers to focus on strategy and personal business goals that require a more human touch.

Grouping & Promoting

a person using a laptop computer on a desk

One of the main elements of merchandising is knowing how to strategically group and promote products. Curated products collections are so important and these can be based on:

Themes
Seasons
Trends
Gift giving
Sales

Some of these collections you might recognise are ones such as; “Shop The Look”, “Gifts For Her” or “Christmas Gifts”. When shoppers have come onto your site with a specific goal in mind, these collections pages will be very helpful to them.

Using a merchandising system such as “boost” rules will allow you to prioritize and promote best sellers. On the other hand, “bury” rules may mean that items that are low in stock or out of stock will be hidden at the bottoms of collections pages.

Making sure that you have these rules working within your system means that you will be making the most out of your merchandising strategy. Without having these in play, it will just be up to random chance as to which items are seen most prominently by shoppers. This will overall lead to less structure to the implementation of your business strategy.

Conclusion

These are some of the main ways that brands can make the most out of merchandising. Without using AI backed merchandising, it would be very hard to achieve the most optimal results. Ultimately it is key that audiences are understood, AI is leveraged, and groups are created and promoted in the ways that make most sense to the customers.