Merchandising For Black Friday 2025

For Black Friday 2025, the way you merchandise is key. This year we will see a focus on authentic discounts and planning ahead. These will be aided by the use of AI technology to ensure that your merchandising strategy meets customers needs and stands out from the rest.

Merchandising Strategies

Value Authenticity

Customers value honesty. There are too many examples of brands offering discounts or sales that turn out to be false claims. Maybe there is a loophole at the end, maybe the tax or shipping is high, or maybe the discount only works at a certain time.

This will lead your customers to become distrustful of you and your brand, and go shop somewhere else. Make sure you can stand by what you offer; if the deal looks too good to be true- it better be true anyway!

If offering these huge discounts is too much of a strain on your business, why not focus on clear and genuine savings that will over time build trust with your shoppers. Being transparent with your customers is so key in terms of building brand trust and over time brand loyalty. Black Friday might be the way new shoppers meet your brand, the first impressions should be great.

Smart eCommerce Merchandising

Fast Simon helps present your products in ways that guide customers and drive sales.

Learn More



Highlight Strategy

Black Friday requires strategic planning. Make sure you are fully aware of what products are likely to sell well during the holiday, and prioritize the merchandising of these products. The products that are expected to sell best should be high up on your collections pages, so shoppers can find them easily. 

Within the products that you expect to sell, ensure that popular brands are highlighted. This will instill trust in the shoppers that you are aware of current trends, and that you sell products from well known and trusted brands.



Inventory Planning

Something crucial on Black Friday is that you don’t immediately run out of stock for certain products. Using AI analytics, as well as current trends, and past customer behavior, you should be able to figure out which products are likely to sell well on Black Friday.

These should be stocked and customers should be able to purchase. If you are not able to stock to the degree you would like to, make sure to highlight that there is a limited supply of these products. This will ensure that any shoppers who are debating whether to make the purchase will take the plunge, as they will be fearful of not taking the opportunity and missing out.

Use Bundles

Bundles are a great way of incentivizing upsell purchases during the holiday. Black Friday deals don’t just need to be for one product; they can be for two. For example; BOGOF (buy-one-get- one-free) promotions can work great here. Similarly, buy-one-get-one-half-price is another great offering. 

Using these kinds of sales tactics on products that are known to be popular will have great success over the holiday period. It also ensures that overall sales figures will rise.

Conclusion

Merchandising during Black Friday is no small task. It takes forward planning to ensure that you have the right stock and you are able to sell it in the smartest way. Using AI is a great way to help achieve this, as past trends and statistics can come in very handy. Staying true to your word and valuing the customer experience is the second key point. Following these steps will lead to a successful Black Friday 2025.

Enhance Visual Merchandising

Fast Simon’s AI tools create interactive layouts that guide shoppers and boost engagement.

Automatic optimization for web and mobile

Control collection assortment and appearance

Works for businesses of all sizes

Schedule Demo