Big Fashion Trends This Summer

It’s important to stay on top of fashion trends when you’re in fashion eCommerce. That’s why we’ve compiled a list of fashion trends that are making waves this summer, so you know what you’re in store for.

Coastal Style

One of the main fashion trends we’re seeing this summer is a certain coastal, seaside aesthetic. There is a nautical element to this, which creates the potential for flexibility on the theme. For example:

• Stripes

• Flares

• Boat shoes

• Linens

• Gold buttons

• Shells

• Nets

All of these fit within the theme. There is an element of lightness to this, giving the breezy impression of a carefree summer. It’s giving an effortlessly cool vibe, that allows you to sail through your summer in ease.

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French Chic

A style that will never go out of style is french chic. There are many elements of the French chic aesthetic that we see making a comeback these days. For example, striped tops, relaxed denim and slim sneakers. These are all affordable and accessible looks, which are timeless in their fashion and appeal. Why not give it a go? You could feel like you are in the streets of Paris sooner than you know.

Sporty Vibe

Something that is staying firmly in fashion is the sporty aesthetic. There is a thin line between prep and athleisure and this sporty fashion trend is towing this line. There is the hint towards sports, and at the same time luxury items. Think: I do pilates, but I also wear prada. 

Some inspiration for this theme include:

• Polo shirts

• Leggings

• Pleated shirts

• Athletic shorts

• Gilets

• Leggings



Fall In Summer

This summer there is the unique twist that some of the fashion trends are more usually found in the fall. But why not? In fashion, no rules apply, everything is up for grabs! We can see colors such as:

• Brown

• Ivory

• Tans

• Blacks

• Off-white

• Suede

These tones more usually reserved for fall can provide a great basis for the summer outfits that can work on the beach or in a villa. They create a dreamlike, floating aesthetic to bring that laid back extravagance and elegance that your summer deserves.

Polka Dots

Would you believe it: Polka Dots are in! As seen on major A-List celebrities such as Hailey Bieber and Olivia Rodrigo, polka dots are the way forward! It’s a nostalgic print that provides an element of class at the same time as a nostalgic joy. Feel free to go ahead with any colors when it comes to the polka, but the classic white and black always has a place in our hearts.

Minimalism

Finally, a fashion trend we’re seeing this summer is a return to minimalism. Rather than overcomplicating outfits, why not keep them simple? Simple colors, simple designs can’t go wrong. These can work in the office, or out for a drink after-hours. Keeping it classy is always the way forward, and this look can be achieved at a lower price point too.

Conclusion

Staying stylish this summer doesn’t need to be hard. There’s many ways that you can be on trend, even at lower price points. You can go for the polka dots if you’re looking to have fun, or the french chic for a more luxurious look, or even for the minimalism if you just want to keep things simple. Whichever way you choose, we know you’ll be looking good this summer.