Why Is Black Friday So Successful?
Black Friday is the biggest eCommerce event of the year, but why? Huge sales, limited time offers and easy accessibility all factor towards this.
Published November 6, 2025
Black Friday is the most important day in any eCommerce brand's calendar. It sees huge boosted sales, improved customer engagement and new customer acquisition. But what is it that makes Black Friday such a hit? Let’s take a look.
FOMO: Fear Of Missing Out
The main success of Black Friday can be boiled down to ‘FOMO’ which stands for the fear of missing out. It is Black Friday’s limited timeframe that means that shoppers have a scarcity mentality. In other words: it’s now or never!
Knowing that these Black Friday deals are only available for a small period means that shoppers don’t want to miss out. They want to take advantage of the deals today, because they know they will be gone tomorrow!
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Effort Will Be Made
Because of the knowledge that these offers are for a limited time only, this gives shoppers the motivation to actively search for products. Comparing and doing background checks on various products and brands isn’t something that will be left for later; it’s something they will do now!
This active effort is as a result of the high-intent audiences eCommerce brands are looking for. When it comes to Black Friday, these type of customers are out to seal the deals!
It’s Well Known
There is a huge level of public awareness and interest around Black Friday. I mean, why wouldn’t people want to make the most of the opportunity they have to save money? This means that there will inevitably be increased traffic to your store.
This heightened visibility is both great for boosting sales, and also for raising brand awareness. Hopefully, if the shoppers have a positive Black Friday experience on your store, they will return throughout the rest of the year.
This will depend on how good of a user experience they have on your site, which is why it is so key to have everything seamlessly running for the day. Offering AI backed merchandising, personalization and site search are all ways to ensure that shoppers will leave satisfied.
It’s All Available On Mobile
Another of the reasons that Black Friday is so successful is because of its adaption to mobile commerce technology. More and more shoppers use their mobile devices to make purchases these days, especially younger generations.
Black Friday sales that are made available and accessible via mobile devices will see even bigger profits. This includes mobile optimization on websites and apps, and a strong social commerce integration.
Marketing and advertising for Black Friday is so crucial. Ensuring that this is being done via social media channels means that users will be aware of the sales, along with feeling connected to your brand.
Conclusion
It’s no surprise that Black Friday is such a huge success within the eCommerce world. Shoppers sometimes may wait for months for this day to purchase the items they have been desiring. They know that with the sale discounts, it will be worth the wait.
Other customers may just be browsing on the day to see what they can find, others may be stocking up on Christmas presents, or others may be convinced by good advertising. Whatever way it is that customers arrive at your store, the main thing to remember is that they should leave happy either way.
