Why You Need Fast Simon's Analytics AI Assistant

Fast Simon’s new AI analytics Assistant helps merchants understand their eCommerce businesses analytics. It delivers advice and analysis in natural language, responding to merchant questions and making sense of numbers and data.

But why is this so important? Why is understanding business data so crucial for an eCommerce business? We will take a look here.

Improving Customer Experience

One of the key needs of eCommerce is to understand your customers. Understanding your data analytics is the main way to develop this customer insight. Your eCommerce data helps you to understand what customers want, what their pain points are, and the way they journey through your site.

All of this is crucial to know in terms of optimizing the experience for your customers moving forwards. With Fast Simon’s AI Analytics assistant, your data can be analysed and presented to you as action points to take to improve your site. This removes the hard work of analysis and takes you straight towards solutions.

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Personalize Experiences

The more you know your customers' habits and patterns, the more you can offer them personalized experiences on your site. Personalization is a great way of showing customers you care, improving sales and ensuring brand loyalty.

Personalized recommendations and content can be created through understanding data analytics and seeing what individual customers are looking for. Our AI analytics assistant will give you actionable insights into how best create the kinds of personalization that your customers are looking for to improve their online experience.

Optimized Site Performance

Understanding data analytics can help you to overall improve your site performance. Any bumps in layout or checkout processes, for example, can be analysed by the AI assistant. This will help boost sales as any of these issues can be resolved.

Sometimes product pages may be underperforming due to product descriptions or visuals, which the analytics assistant can also pick up on. Streamlining purchasing paths and where customers tend to lose interest can help you oil up this funnel. These are all small moments that may go unnoticed without the analytics assistant, but with it, can make all the difference.



Better Marketing

Marketing is one of the key components of any eCommerce business. Analytics can help you understand which marketing channels and campaigns are having the most successful results. It can then let you know what is going right in that situation and how you can apply this to other marketing efforts.

Customer segmentation is a great way of improving marketing. Fast Simon’s Audiences is one of the ways that segments can be used to provide personalization at scale. Analytics can help you understand and create these segments. Making sure your campaign reaches the right people at the right time is super important in order to provide the best results.

Optimize Efficiency

We all want our solutions to operate in the most efficient way possible. Fast Simon’s AI Analytics Assistant can help you achieve this by letting you know key statistics such as:

• Best selling products

• Forecasted demands

• Inventory management

• Pricing point management

All of these can be tricky subjects to broach without the help of an AI analytics assistant. This is no problem for the technology, as it will use data to give you all the information that you need. This cuts out lengthy human analysis of the data, and helps you push forward with more positive business results.

Conclusion

There are so many reasons why understanding business data is so important. Once the analysis has been done, the only thing left to do are action points to implement the changes. Our AI Analytics Assistant does all the work for you, in highlighting what needs to be done and how to do it.

Communicating with brands in natural language, there has never been an easier way to be aided in using analytics data for your benefit. Of course, the final decisions will always come down to the merchant in terms of what actions they want to take. However, with the assistant, you will never be short on choices for actions on what to do next.