The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Marketing4 mCommerce Trends to Take Your Business Further in 2024Mobile commerce, or mCommerce, refers to purchases made using a smartphone or tablet. This type of online shopping already comprises roughly 44% of all eCommerce sales—a number expected to rise to 50%
eCommerce merchant sitting in front of a laptop computer depicting a B2C Shopify store with intuitive site search
Search & discovery5 Strategies for Optimizing Your B2C eCommerce Site SearchSite search significantly influences the customer experience and, ultimately, your business's bottom line. Approximately 30% of eCommerce visitors use the internal site search function, with those use
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Search & discoveryProduct Search vs. Product Discovery: The Ultimate Guide to Customer SatisfactionIf you aim to capture customer interest and drive growth, you've likely heard of two key concepts: product search and product discovery. Understanding the unique roles of these is essential for crafti
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MarketingGet Inspired: 5 Email Remarketing Campaign Ideas That Really WorkDid you know that almost 70% of eCommerce shoppers abandon their carts? But email remarketing campaign ideas can successfully work to fix this and help you get inspired. Also referred to as email reta
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Marketing3 Customer Segmentation Strategies to Grow Your eCommerce BusinessAccording to a Redpoint Global study, 64% of consumers prefer purchasing a product from a brand that knows them, and 34% say they would spend more on that brand. This means that if you implement custo
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Search & discovery5 Best Practices for Site Search UXNearly 45% of online retail visitors go straight to the search bar. And when they have a great search experience, they're more likely to buy. That's a big opportunity for your business to improve you
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Search & discovery6 Ways to Improve Internal Site Search OptimizationLooking for products on an eCommerce website should be effortless and user-friendly. Your customers want to be able to find what they're looking for quickly and easily. Nearly 90% agree that a good eC
a person typing on a keyboard on a desk with a search bar overlay
Search & discoveryHow to Choose a Search Function for Your Website: 5 ConsiderationsEnhancing your eCommerce site with a practical search function is a crucial step for improved user experience. A correctly implemented search function can increase search success, resulting in more co
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Search & discoveryBard vs ChatGPT: Which Is the Future of Search Optimization?Using ChatGPT or Google Bard can improve your eCommerce search engine’s performance. And with nearly half of your visitors going straight to the search box, delivering relevant results is key. These a