The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.

All Search & discovery Marketing Merchandising

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Search & discovery 7 Ways Site Search Optimization Can Increase Your Conversion Rate Did you know that customers who use the internal search bar on a website are 4-6 times more likely to convert and make up almost 30% of site visitors? When you enhance your site search functionality,

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Marketing The Science of Effective Email Segmentation and Targeted Messaging Email marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converting—allies of any website. The reason is

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Marketing How to Integrate SMS Marketing Into Your Retail Strategy Are SMS messages outdated? With all the AI algorithms, snazzy email templates, and social media ads, you might think so. But here’s the thing: SMS marketing is still going strong. In fact, with AI get

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Search & discovery Unleash the Power of Custom Site Search: A Guide to Better eCommerce Navigation When you run an e-commerce store, you want to provide your customers with a seamless shopping experience that keeps them coming back for more. That's where custom site search comes in to make it easie

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Search & discovery Shopify Predictive Search: The Complete Guide Shopify Search is a leading eCommerce platform with over 4.4 million online stores using its services to sell their products to customers. Apart from its key features like custom designs and secure ho

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Search & discovery How Using BERT Can Help Your Website Search Performance Back in 2019, Google's BERT update impacted how effectively people find answers to their searches. It helped search engines understand natural language and intent more like humans do. This update rema

Search & discovery WooCommerce Instant Search Makes Browsing a Breeze—Here's How WooCommerce is a leading eCommerce platform that allows users to create and manage online stores by offering a variety of features, such as inventory management, shipping and tax options, and customer

mobile ecommerce merchandizing

Merchandising Best Practices to Optimize Your Website for Mobile eCommerce Merchandising With most people accessing websites on their mobile devices, optimizing your site for mobile can significantly enhance the shopping experience and improve your conversion rates. But that's not the onl

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Merchandising Responsive Web Design: Craft a Seamless eCommerce UX (+ Examples)Did you know that 88% of online consumers are less likely to return to a site after a bad user experience? In today's supercharged digital age, using virtual merchandising techniques, such as responsi