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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Merchandising
From Likes to Sales: Harnessing Social Proof for eCommerce Merchandising
Trust is one of the most important concepts when it comes to eCommerce. And using social proof in your eCommerce merchandising strategy is one key way to earn that trust. Social proof comes from recom
Search & discovery
4 Advantages of Using an On-Site Search Engine: Expert Insights
A seamless and intuitive shopping experience is critical for success in the fast-paced world of eCommerce. An site search engine is a powerful tool that can dramatically improve the user experience. I
Personalization
Power of Omnichannel Personalization: Enhance Your Customers' Shopping Experience
Are you familiar with the more, the merrier? Your customers are. That's why 76% of them prefer it if you engage with them on different channels. But simply throwing an "omnichannel net" of generic con
Personalization
eCommerce Trends: Exploring the Latest Innovations in Online Retail
As a Shopify store owner, I believe it's essential to keep up with the latest technologies and strategies that can help you improve your operations and customer experience. Trends matter: last year, F
Merchandising
eCommerce Web Design: How to Create the Best eCommerce Website Layouts for 2024
First impressions matter. In fact, 94% of your customers' first impressions of your website are layout and design-related. So, revamping your eCommerce site to create an irresistible layout and mercha
Search & discovery
What Is Voice Commerce? Everything You Need to Know
Technology continues to shape the way we shop and interact with the online marketplace. One recent development is the rise of voice commerce, a concept that's changing the eCommerce landscape. In thi
Search & discovery
Improve WooCommerce Conversion Rates: How to Use Your Search Results
Site search and conversions fit together like a puzzle. While over 40% of your customers will immediately go to the search bar on your store, another 68% can bounce if the search results aren't satisf
Search & discovery
eCommerce Brands Use Visual Search to Improve Product Discovery—Here’s How
While shopping in a physical retail store, customers decide to buy a product after touching it, taking a sample, trying it on, or testing it out. But when it comes to retail vs. eCommerce, you need to
Search & discovery
Advanced Search in Magento: Improve Your Store's Experience
Advanced search is a powerful tool that can significantly improve the functionality and performance of your Magento Search store, leading to increased customer satisfaction, conversions, and sales. Co
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