Audience segmentationPosts and articles about Audience segmentationPersonalizationAli ShahCustomer Personalization vs. Segmentation: Is There a Difference?It's no longer a secret that personalization in eCommerce works. In fact, up to 65% of your customers expect it—not only in your store but as part of your marke...Optimized eCommerce ExperienceSandra StepanThe Science of Effective Email Segmentation and Targeted MessagingEmail marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converti...CommunityWhat are the most common audience segments for a clothing store on Shopify?What are the most common audience segments for a clothing store on Shopify?CommunityHow can I segment my eCommerce audience for remarketing?Hi. How can I divide my audience into different groups based on their interests, behaviors, and preferences? I want to send personalized ads, emails etc. that w...
