Global Fashion Brand, Lewkin, Boosts Conversions 10x Using Fast Simon Visual Discovery
Industry
Fashion & Apparel
Platform
Shopify Plus
Challenge
Solution
Conversion Rate Uplift
Higher Session Value
Increased Average Order Value
About Lewkin
Lewkin is a global Korean fashion and K-beauty brand. They sell trend-led apparel, accessories, footwear, and beauty products inspired by Seoul streetwear, K-pop fashion, and other youth trends. The brand serves younger, fashion-conscious shoppers.
Lewkin operates across international markets, including the US/global market, Canada, the UK, and Europe. Its catalogue spans multiple fashion and beauty categories, which creates a strong need for accurate search, trend-based merchandising, and high-performing collection pages.
“ We chose Fast Simon because it offered a strong combination of search, merchandising, personalization, and visual discovery capabilities that fit well with our Shopify Plus environment. We were looking for a solution that could improve product discovery for fashion shoppers and help customers find relevant products more easily. ”
Challenges
Navigating a Vast, Trend-Led Catalog – Lewkin operated with a large and frequently changing catalog. Shoppers needed a fast, intuitive way to discover styles. Text search and category navigation were not enough for a brand where customers shopped by style, color, silhouette, or overall look. Lewkin needed to reduce friction in product discovery and give customers visual ways to find the styles they loved.
Solutions
Lewkin chose Fast Simon for its strong combination of search, merchandising, personalization, and visual discovery capabilities. Fast Simon stood out due to its flexibility, seamless Shopify Plus integration, and ability to support cutting-edge discovery experiences.
Fast Simon helped Lewkin make product discovery more intuitive. With Visual Discovery and AI Visual Search, shoppers explored visually similar products. They discovered styles based on what they found interesting, moving beyond the limits of manual browsing or exact-match text search.
Results
“ The setup process was smooth, and the Fast Simon team supported us closely through implementation and optimization. ”
Massive Conversion Lifts and Higher Session Value - The implementation of Fast Simon Visual Discovery drove immediate, quantifiable results across major markets.