Personalization At Scale
Personalization At Scale
Define different shopper audiences and target them throughout their customer journey: collections, search, autocomplete dropdown, product recommendation widgets in product page, home page and cart
Define Your Audiences
Define Your Audiences
Create highly relevant and personalized targeting by choosing your own suggested audience groups such as:
- Loyal Shoppers
- Frequent Buyers
- Search Abandoners
- High intent shoppers
- One time shoppers
- Recent buyers
Or create your own according to what users have or have not done over a designated period of time, and what their intent is
Create Specific and Relevant Audience Rules
Create Specific and Relevant Audience Rules
- Loyal Customers see the most expensive products
- Search Abandoners see the most popular products
Use Time Frames To Create Specified Relevant Groups
Use Time Frames To Create Specified Relevant Groups
With groups such as:
- All cart abandoners in the past month
- All frequent customers from the last six months
- All one time shoppers in the past year
Despite these being large segments, they can all be reached with a personalized experience
Measure Personalization Impact Per Audience
Measure Personalization Impact Per Audience
- View audience-based analytics across the board through Fast Simon’s analytics system
- Follow the progress of audience campaigns for anonymous users and every audience defined
- Use these analytics to choose the impact on future and present audience groups
Import Audiences from Klaviyo
Import Audiences from Klaviyo
These same audiences will be able to be used in our system to create a more holistic experience, allowing segments to be targeted via email and on the website in a similar way
Complete Data Privacy Protection
Complete Data Privacy Protection
Fast Simon can share your customer data platform or marketing app such as Klaviyo, without using any PII
