Shopify Markets & Smart Rendering
Industry
Bathrooms
Platform
Shopify
Challenge
Solution
Conversion Rate Increased
Improved page loading speed
Average order value increased
About
Bathroom Store offers top quality bathroom products at affordable prices, along with excellent customer service. Catering to an Irish and UK based market, it offers every element required to make any bathroom shine. It began in 2018 as an Irish eCommerce project, in 2020 a physical location was opened in Ireland as a showroom and since last November Bathroom Store expanded online to the UK market.
“ Thanks to Fast Simon we can show our products to UK customers with the same quality experience that our Irish users have. ”
Challenges
- Maintaining quality over two markets with different currencies
- Achieving fast page loading speed
- Intuitive navigation across a large and detailed catalog
Solutions
Fast Simon’s seamless integration within Shopify Markets requires no customization. In this case, it means that UK customers can experience the same quality eCommerce experience as Irish markets. From currency, to AI based optimization, a holistic user experience is provided.
Smart Rendering (SSR) is used throughout Bathroom Store’s website, including recommendations, smart collections and product pages. This helped to increase page loading speed from the low 20’s to around 85 for collections pages, offering a boosted and improved online shopping experience.
Natural Language Processing as well as vector search and other AI optimization allows Bathroom Store to offer an advanced site search. Being able to personalize filters within color names specific to the catalog adds another level to offering a unique tailored experience.
“ Conversion rates have increased, and we can see that people are buying more products. AOV has increased since using Fast Simon, which is helping us achieve our business goals, thanks to the filtering and navigation. ”
Results
“ Being part of the early beta testing of modules such as Audiences and A/B testing has been great for us to evaluate before we commit to them. ”
Fast Simon’s search meant we could clearly see that people are reaching the products they want, and conversion rates have increased.
