Add Product Filters to Shopify: A Step-By-Step Guide

Learn how to effortlessly add product filters to your Shopify store with this simple step-by-step guide.

Ali Shah - Writer for Fast Simon
By Ali Shah
Michelle Meyer - Editor for Fast Simon
Edited by Michelle Meyer
Olivia Kashti - Writer and Fact-Checker for Fast Simon
Fact-check by Olivia Kashti

Updated March 26, 2024.

One of the most important factors behind the success of any Shopify Search store is adding product filters. This way, your customers can refine their site search results and find their intended products faster by applying different criteria, such as product type, size, color, or price.

Product filters can therefore help improve the user experience and sales. Here is a step-by-step guide to adding a product filter to your Shopify store.

What Is a Product Filter?

A product filter is a tool that allows your customers to narrow down a wide array of products and find the ones they're looking for quickly and efficiently.

This extremely beneficial navigation tool streamlines your customers' shopping experience because, by simply clicking a few buttons to enable the right filters, they can easily find the right products at their fingertips.

For example, if a customer wants to buy a red shirt within a certain price range, they can select the "red" and "price" filters, and the search results will be narrowed down to just red shirts that meet the specific price criteria.

Product filters can also improve the product catalog of your store and increase the visibility of certain products, resulting in a better shopping experience for your customers and higher sales for you.

How to Add the Filters to Your Shopify Store

There are two different processes for adding product filters to a Shopify store: one is for desktop, and the other is for mobile. There are also two types of filters you can add.

  • Basic or default filters include options like primary price, vendor, and product type. These filters work with any store, and you can add up to five to your store.
  • Advanced or custom filters depend on the type of products you sell, so you'll use your product variants to determine which custom filters you need. You can add up to 20 of these filters to your store.

On Your Desktop

First, you need to check which filters are available to you based in your store theme. Once checked, you have to enable the filters in Navigation. Now, you can start adding filters to your store.

  1. Go to your Shopify Admin and click on Online Store.
  2. Click on Navigation and find the section named Collection and search filters.
  3. Click on the Add filters button.
  4. Screenshot_Add filters to Shopify
  5. You'll see a list of available filters. Select as many as you want.
  6. Click Done and save to update.
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On Your Mobile

Adding product filters to Shopify on mobile is quite easy and very similar to the process on your desktop.

  1. Install the Shopify app and log in.
  2. Screenshot_Download Shopify app
  3. Go to the sales channel section and click Online Store.
  4. Click on Navigation and find your way all the way down to Collection and search filters.
  5. Click Add filters, and you'll see a list of available filters.
  6. Select as many as you want and click Done to save and update.
Screenshot_ Add filters to Shopify_1

Screenshot_Add filters to Shopify mobile_2

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Importance of Filtering Your Products

Product filtering is an important factor for eCommerce businesses because it not only helps to improve your customers' search experience but also helps to enhance navigation, which ultimately increases your chances of making sales.

Filtering can also be beneficial for your product organization because the more product filters your store has, the more satisfied your customers are with its great look and feel.

» Make sure your filters are the best: Here's how to optimize eCommerce filters and avoid common mistakes

Simon Says Automate Your Filters

Overall, product filters are an essential part of online stores that have a large number of products and want their customers to have an extraordinary search experience.

But we know that manually creating filters can take a lot of time and money, especially if a developer is involved. Instead, consider automatically generating filters for your Shopify store. Once generated, these filters are fully customizable, so they can suit your store and brand. Just choose the filters you want to use to drive your store forward.

Learn more about automated filters from Fast Simon on YouTube: