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Spiceology

Sales and Conversion Rate Increased

Industry

Food & Beverages

Platform

Shopify

Challenge

Catering for two different consumer audiences; Create an appealing website look which is also optimal for conversions

Solution

Visual Merchandising to increase consumers engagement; Automatic Filters creation to ease navigation on site.

Results

1
Abandoned cart rates decresed
2
Conversion rates increased
3
Avarage order value increased

About

Founded in 2013 by award-winning, executive chef Pete Taylor and top food blogger Heather Scholten, Spiceology had humble Farmers Market beginnings. Fast forward a couple of years and William Sonoma took notice of this interesting little spice company. Spiceology carry over 200 premium herbs, spices, chiles, salts, blends and modernists ingredients.

We love the fact that InstantSearch+ automatically created filters for us. Consumers are used to seeing auto-fills in search on Google, that behavior is very comfortable, and made it very easy for consumers to find what they want very quickly.

CHIP OVERSTREET
CHIP OVERSTREET |CEO

Challenges

Catering for two different consumer audiences
Create an appealing website look which is also optimal for conversions
Automatic filters creation for an updated inventory

Solutions

Visual Merchandising as a Key to Conversions

Spiceology appeals to both chefs, who know exactly what they want, and private consumers, who use the site as a discovery channel.

The visual merchandising module gives the products an appealing look, and encourage to buy, as you not only see text on the results dropdown and search results page, but also the product image, which adds character to the whole search process.

AI Visual Hyper-Tagging

InstantSearch+ automatically created filters so that consumers can navigate through the site, the way they are used to.

Since we switched to InstantSearch+ we've seen our sales increase.

CHIP OVERSTREET |CEO
Spiceology fast simon

Results

One of the things we liked on InstantSearch+, that on mobile, it just worked outside of the box. We didn't have to think about it.

CHIP OVERSTREET | CEO
spiceology mobile

Spiceology leverages the Visual Merchandising capabilities on search and collection pages in order to appeal to both type of audiences, and receives great value from the platform’s ability to add images, instead of just text, in the search results,

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