The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
MerchandisingeCommerce Homepage: 4 Best Practices for Promotions (+ Examples)Your eCommerce homepage is often the first thing your visitors see, so it's a crucial place to showcase promotions and make sure your merchandising is on point. After all, potentially 67% of your visitors can make unplanned purchases based on a promotion. To help you get started, consider these best practices with examples to convert visitors to your eCommerce homepage into customers. 1. Keep It Simple Simplicity is key when it comes to your eCommerce homepage promotions. If your text and visuals are too busy or confusing, you'll lose the critical window of opportunity to capture and keep your customers' attention. This window is extremely short—just 3 seconds. But when you have a clear, consistent, and concise message, you're able to drive your customers through the funnel quickly and more efficiently. They'll know exactly what the offer is and what they need to do next. Amazon: No-Frills Promotions Amazon's "Today's Deals" page does a great job of this. The page starts with categories of products, including a crisp photo with a white background to represent each category. This helps users easily navigate to the types of products they're looking for. This visual merchandising strategy continues down the page with intuitive organization, clear photos, descriptive titles, and badges that show the percentage discount. » Enhance your visual merchandising to create an engaging eCommerce experience 2. Highlight the Value Proposition It's critical that, right off the bat, your customers recognize why your promotion is worth their time and money. They must be encouraged to take action and convert. You can do this by being clear about the terms of your promotion. If it's a discount, state the percentage or dollar value clearly up-front. Don't make them fish around for the most relevant information. Sephora: The Beauty of a Good Deal Sephora's "Beauty Offers" section states the 50% discount in a bright pink bar across the top of the page. This also includes how long the promotion is running, which further grabs the customers' attention and piques their interest. An additional merchandising technique is showing which of the discounted items are already sold out by using an "Out of Stock" button instead of an "Add" button. This builds extra value for customers, creating the impression that these items are so hot they'll be gone soon if customers don't act fast. » Ensure your promotions stand out and drive traffic with promotional tiles 3. Create A Sense of Urgency When your message instills a sense of urgency and limited supply, your customers are less likely to say, "Maybe later..." and more likely to say, "Gotta have it!" You can create urgency through the "limited time offer" or "limited stock left" sections on your eCommerce homepage. H&M: Not Fashionably Late H&M chose to offer free shipping on orders for a limited time. This is communicated through a banner that runs across the top of the screen, claiming, "Free shipping ends tonight!" To drive home the urgency of the offer further, H&M includes a countdown timer that shows how many hours are left until the promotion expires. This is a classic eCommerce strategy to alert shoppers that the good deals won't last. Underneath this, another brighter banner advertises the Winter Sale, which gives access to deals up to 50% off. Combined, these two banners create a visual hierarchy that packs a powerful punch to create urgency and nudge shoppers to make a purchase they otherwise may not have made. » Implement these critical visual merchandising strategies to drive sales 4. Personalize Promotions Personalization can help you stand out from the competition and build strong relationships with customers. It also assures customers that you "get them" and have an understanding of what they're looking for when they shop. A study from Accenture showed that a whopping 91% of respondents said they're more likely to shop with brands that personalize the shopping experience and provide recommendations accordingly. This fact is no hard-kept secret. Customers expect personalization—and will go elsewhere when brands don't provide it. Netflix: Personalize Your Watchlist Netflix runs on one of the most successful and well-known personalization engines in the world. It churns out a never-ending list of suggestions based on titles you've already watched as well as titles that are popular in certain regions and within certain categories. It keeps people locked in for hours of viewing. In the eCommerce world, personalization can be found everywhere, from global powerhouses like Amazon to mom-and-pop shops. » Delve deeper into how personalization can help merchandising Maximize Your eCommerce Success the Fast Way Effective eCommerce homepage promotions can be a game-changer if you want to attract and retain customers. When executed well, they can paint a bright, vivid picture for your customers about the opportunities and deals they have access to. By implementing these merchandising strategies and best practices, you can deliver an incredible user experience, draw your customers in, lead them to exactly what they're looking for, and keep them coming back for more. In today's highly competitive online marketplace, can your eCommerce business afford to ignore the power of effective promotions on your homepage?
MerchandisingeCommerce Web Design: How to Create the Best eCommerce Website Layouts for 2024First impressions matter. In fact, 94% of your customers' first impressions of your website are layout and design-related. So, revamping your eCommerce site to create an irresistible layout and merchandising strategy can be the first step toward boosting your conversions and keeping your customers coming back for more. Why Should You Have a Great Store Layout? Your store's layout affects your customers' entire shopping experience. A well-designed layout can help you: Showcase your products effectivelyMake navigation easyGuide your customers toward purchasing It can also improve customer engagement and increase loyalty, leading to higher conversion rates and increased revenue. This isn't lip service: a study by Adobe showed that 59% of people prefer browsing 'beautifully designed' sites to 'simple and plain' ones. Tip: Get constant customer feedback and A/B split test changes in your eCommerce site layout to create the perfect design. Understanding Your Target Audience Knowing your target audience is crucial when designing your eCommerce site because you can tailor the layout to their needs and preferences. If you know what your customers are looking for and how they like to shop, you can create a layout that resonates with them. Here are some specific examples of how understanding your target audience can inform your site design: Design for Mobile If your target audience is primarily mobile shoppers, your site should be optimized for mobile devices. This means using responsive design, simplifying your layout, and prioritizing quick load times. For example, Mersi Cookware & Co. targets moms, so they include large, high-quality lifestyle images and large buttons that are easy to view and click on a mobile device. Tip: If you need help determining the percentage of your mobile users, check your Google Analytics for the answer. » Ensure your eCommerce merchandising is optimized for m-commerce Prioritize Search If you find your target audience is looking for specific products on your site, you'll want to make those products easy to find. This means prioritizing the site search functionality on your eCommerce store and making it visible and user-friendly. For example, 54kibo is a home goods store that targets busy parents, so they've included a prominent search bar on the homepage that lets their customers search for the products they need quickly. » Discover the benefits of eCommerce product engines for your store Highlight Social Proof If your target audience is skeptical or values the opinions of others, you need to incorporate social proof into your site design. This can include customer reviews, ratings, or testimonials that demonstrate the quality and value of your products. For example, Fiji Water features their customer reviews on their product pages to boost the relevant product's credibility. A customer sees the rating system first, and then it takes them to testimonials when they click on it. Tip: You can determine if your customers are skeptical about your products by searching for your brand name followed by "reviews" or "unboxing" in Google. » Enhance your eCommerce and merchandising strategies with personalized reviews Key Elements of an Irresistible Layout An irresistible layout for eCommerce stores should be visually appealing, easy to navigate, and optimized for conversions. Clear and intuitive navigation Navigation should be easy and intuitive, with a clear hierarchy of categories and subcategories that allows your shoppers to quickly and easily find what they're looking for.High-quality product images Using only the best images is essential for showcasing your products and giving your shoppers a clear idea of what they're buying. These images should be well-lit, high-resolution, and show the product from multiple angles. You should also use a Web format for quick loading times!Distinct and consistent color and branding Your eCommerce store's branding should reflect your company's values and personality. This includes a well-designed logo, a cohesive color scheme, and typography.Persuasive product descriptions Product descriptions should be compelling and informative to highlight your products' benefits. This helps your shoppers make informed decisions and encourages them to purchase. Apple: Customers Like Them Apples Apple's eCommerce site encompasses the majority of these elements. The site has a sleek and minimalist design with a clear focus on the products. The ample use of white space helps to create a clean and uncluttered layout and highlights the products on display. The product images are large and high-quality, while the calls-to-action are clear and prominent in blue. Best Practices for Layout Design Keep It Uncluttered An uncluttered layout design can help shoppers focus on what's important—your products. Avoid cluttered layouts with too many graphics or distracting elements that can confuse or overwhelm your visitors. Use White Space White space, or the empty space around design elements, can help create a clean, organized layout that's easy to navigate. It also draws attention to the key elements of your site, such as your products and call-to-action buttons. Follow a Grid System Using a grid system can help you create a balanced and visually appealing layout. A grid system can help you ensure that your design elements are aligned, consistent, and easy to follow. Make It Accessible Accessibility is crucial in eCommerce. You can follow these tips to ensure your site is accessible: Use descriptive alt tags for images.Ensure website compatibility with assistive technologies.Use high-contrast colors.Provide captions and/or transcripts for multimedia content.Avoid relying on color alone to convey information.Ensure keyboard navigation functionality.Test the website with users who have disabilities. Call-to-Action Buttons Clear and prominent call-to-action buttons should be used throughout your site to guide shoppers toward buying. Incorporating these key elements into your eCommerce layout will help you create a visually appealing site that is easy to navigate and optimized for conversions. Fast-Track Your eCommerce Success Don't let a poor layout design hold back your eCommerce success. By incorporating key elements such as clear branding, easy navigation, high-quality images, and persuasive product descriptions, you can revamp your eCommerce site's layout to engage shoppers and encourage them to make a purchase. » Dive deeper into this ultimate merchandising guide to drive your store forward
MerchandisingEvolution of Merchandising: How Visual Appeal Drives Online SalesMerchandising is a crucial aspect of eCommerce in today's digital age. The way you present and market your products online has a significant impact on consumer behavior and sales. Below, we take a look at the evolution of merchandising and how visual appeal helps to drive online sales. Meet the Expert Ashlee Colliver is an eCommerce and digital growth specialist. She is the Executive Director of Client Services at Shero Commerce, a global agency that helps develop brands from design and launch to marketing and optimization. Early Days of eCommerce Merchandising Initially, eCommerce merchandising strategies were basic. It mainly involved listing products on a website without much emphasis on visuals. So, consumers had a less engaging online shopping experience due to fuzzy images and a lack of categorization. However, as technology advanced and consumer expectations grew, merchandising became more important. » Blast from the past: Explore the rich history of merchandising Power of Captivating Imagery One notable merchandising strategy that has stood the test of time is using captivating imagery. Just like flipping through a magazine and being drawn to a visually stunning full-page image, your online shoppers respond similarly to beautiful visuals. Whether it's an enticing lifestyle image or an aesthetically pleasing product photo, visual merchandising creates a momentary pause and captivates consumers, enticing them to explore further. But visual appeal goes beyond aesthetics. In physical retail spaces, packaging and product placement are crucial to attract customers. Similarly, effective online merchandising relies on well-designed websites and engaging visuals to draw users in. By strategically using colors, typography, and social proof, you can encourage your customers to complete their buying journey. Spiceology: Adding Flavor to Product Promotions Spiceology, a spice seller for professional chefs and home cooks, promotes a new range of beer-infused BBQ spice rub with a colorful product banner. This is offset by a black block with a product description. Plus, the orange call-to-action button makes it very clear how the customer should proceed. Finally, a bright pink banner stands out at the top of the page to let customers know about a sale. » Want to optimize your visual merchandising? Consider these do's and don'ts How Personalization Influences Visuals The evolution of eCommerce has led to personalization and automation. You can now create personalized experiences based on users' preferences and behavior, thanks to technologies like AI and chatbots. Personalization also translates to your online store's visuals. By tailoring the shopping experience to each user's interests, your store can visually adapt to individual shoppers. For example: Promotions on your homepage can be for products the customer regularly buys.Product collections can showcase relevant discounted or new products first.Personalized product recommendations on product pages or during checkout create good upsell and cross-sell opportunities. A personalized approach lets you enhance your visual merchandising by aligning content with the shoppers' interests, increasing the likelihood of conversion. Bright Minds: Shedding Light on Individual Customer Needs Bright Minds, a children's educational online retailer, personalizes their customers' shopping experience at three points: Recently viewed products (browsing history)What others have bought (upsell and cross-sell opportunities)Top sellers that customers might enjoy (personalized product recommendations) Pro tip:Use AI Visual Discovery to let your customers search for products with images. Optimized for mobile, this integrated shopping experience can also boost your social commerce. Balancing Personalization and Exploration While personalization and automation enhance the overall shopping experience, it's still important to strike a balance between the benefits of personalization and the need for customers to explore. In extreme cases, customers are presented only with what they already intend to buy. They can lose the opportunity to discover new items. The ideal middle ground is to encourage exploration and serendipitous discovery within personalized shopping experiences. » Learn how to create the ultimate personalization experience for your shoppers How Branding Solidifies Merchandising Branding plays a significant role in merchandising. While some companies prioritize selling their products, others understand the power of branding and storytelling. Branding goes hand-in-hand with visual appeal to drive online sales. Consistent and compelling branding elements, such as logos, color schemes, and imagery, create a cohesive and recognizable brand identity. When shoppers encounter these familiar branding elements, they develop trust and loyalty, making them more likely to engage with your brand and make a purchase. Nike: Just Doing Branding and Merchandising Nike solidifies their branding and merchandising by focusing on the emotional connection and lifestyle associated with their products. They sell more than just clothing; they sell confidence, power, and a sense of belonging. When shopping in their store under "Sport", the products are shown in action. In some cases, famous athletes are showing how they use Nike's products. This brings across a sense of authority because it suggests that Nike is preferred by professionals. Plus, it empowers customers and prospective athletes because they're using the same products as their favorite athletes. » Make sure to address these eCommerce hiccups that influence brand loyalty Mastering Visual Appeal in eCommerce Merchandising Merchandising has undergone a remarkable transformation, driven by technological advancements. Visual appeal has consistently been the key to capturing the attention of shoppers, both online and offline. With the rise of personalization and automation, you can leverage captivating imagery and thoughtful branding to create a compelling online presence and drive sales.
MerchandisingCreate Irresistible eCommerce Product Descriptions: 5 Tips to Count OnCompelling product descriptions can increase sales and improve customer experience. Up to 67% of shoppers say that eCommerce product descriptions are a deciding factor in their purchase decision. That's why it's essential to create irresistible eCommerce product descriptions as part of your merchandising strategy to attract customers and boost sales. From audience segmentation to focusing on benefits, we'll show you five ways to make your product descriptions powerful to increase conversions and grow your online business. 1. Know Your Target Audience To create product descriptions that resonate with your customers, you must understand shoppers' intent, preferences, and pain points. Knowing who your customers are will help you tailor your messaging and ensure that your product descriptions address their specific needs and interests. You can research your audience by: Analyzing demographics Start by nailing down the demographics of your target audience, such as age, gender, location, and income.Using social media Social listening is a great way to improve your product descriptions. Use social media platforms like Facebook, Twitter, and Instagram to see how your customers describe your products or your competition.Gathering customer feedback Ask your customers for feedback on your product descriptions with post-purchase surveys. You can use this feedback to refine your product descriptions and make them more effective. » Discover different customer segmentation strategies to grow your eCommerce business 2. Use Attention-Grabbing Headlines The headline of your product description is the first thing potential customers will see. It's essential to write product headlines or product roundup headlines that are attention-grabbing and prevent customers from leaving your store too soon. To create impactful headlines, you should: Use Numbers Including numbers in your headlines is a great eCommerce merchandising tactic that makes headlines more specific and eye-catching. For example, HaiRegrow includes "100% Natural" in their product heading, adding a unique selling point to the simple description, "Men Beard Oil". Ask Questions Asking a question in your product headline can pique your shopper's curiosity and encourage them to scroll further down your product page. For example, "Looking for the Perfect Gift? Discover Our Top Picks" is more likely to grab attention than "Gift Ideas". Create a Sense of Urgency Using urgent language in your headline can create a sense of FOMO (fear of missing out) and encourage shoppers to take action. For example, Sephora uses "Just-Dropped Scents" or "This Just In" because it resonates better than "New Products". Similarly, you can highlight any limited-time promotions like product bundle offers or discounted prices. Tip: If you're struggling to think of creative, eye-catching headlines, try ChatGPT to elevate your marketing strategy. Be as specific as possible when giving ChatGPT instructions, and the AI-driven chatbot will come up with lists of possible headlines in just a few seconds. 3. Focus on Benefits, Not Just Features Any successful eCommerce marketer will tell you that benefits far outweigh features when it comes to product marketing, including product descriptions. Benefits are the emotional appeal of your product, which will ultimately persuade customers to click "add to cart". Highlight the Results Show customers the end result of using your product. For example, instead of saying, "Our vacuum has a strong suction", say, "Our vacuum will leave your floors spotless and your home feeling fresh and clean". Focusing on the benefits and results of your product that speak directly to your customers' needs and emotions will lead to increased sales and customer satisfaction. » The layout of your product descriptions is also important. Explore how to create an irresistible layout 4. Use Descriptive and Sensory Language Using descriptive and sensory language in eCommerce product descriptions can help make your products more memorable and appealing. It can create a more vivid picture of your product in your customers' minds, allowing them to imagine using and enjoying it. Use Strong Adjectives Use language that paints a picture of how your product will benefit your customer. For example, instead of saying, "Our shampoo has natural ingredients", say, "Our shampoo will leave your hair feeling soft, shiny, and smelling amazing". Appeal to the Senses Appealing to the senses using sensory words can help customers imagine using your product. For example, in Sephora's product description, the lip color has a "juicy sensation" when applied to the lips. Use Comparisons Comparing your product to something else, especially something tangible and commonplace, can help customers understand its unique qualities. You can say something like, "Our car has a trunk larger than a shopping cart, so you can easily fit in all your gear!" » It's not only the words that are important. Carefully consider the font style as well 5. Optimize for Search Engines Optimizing your product descriptions for search engines will improve your rankings and make it easier for customers to find your products online. Here are some key SEO strategies: Use relevant keywords Research and use relevant keywords in your product descriptions, such as the name of the product, its features, and its benefits.Write compelling meta descriptions A meta description summarizes your product description that appears in search engine results. Write compelling meta descriptions that accurately describe your product and make shoppers click through to your product page. You can see an example of a meta description below. Use alt tags for images Alt tags are descriptions of your images that appear when images can't be loaded. Use descriptive alt tags that include relevant keywords to help improve your search engine rankings.Use structured data Structured data helps search engines understand the content on your website. Use structured data to provide additional information about your product, such as its price, availability, and reviews. Fast-Track Your eCommerce Success With Enticing Product Descriptions When it comes to eCommerce success, product descriptions play a critical role in capturing customer attention, building trust, and driving sales. With so much online competition, compelling product descriptions can make all the difference in attracting and retaining customers. Carefully crafted product descriptions serve as a virtual salesperson, enticing customers to move further down the sales funnel—an essential role for any eCommerce store. » Use these best practices to improve online merchandising on your product pages
MerchandisingCreate Successful eCommerce Product Bundle Strategies (+ Merchandising Examples)Product bundles are the ultimate win-win for both your customers and your business. Your customers will love them because they can get more for less. Your business will thrive because bundles increase AOV (by as much as 20%) and keep those slow-selling items flying off the virtual shelves. Here's everything you need to know about creating successful eCommerce product bundle strategies with practical merchandising examples. What Is Product Bundling? Product bundling is when a store owner sells two or more products together as one package, often at a discounted price. For instance, a PC retailer may offer a bundle that includes a desktop, monitor, and webcam. This tactic aims to increase your profits by enabling you to sell more inventory and provide additional value to your customers. Benefits of product bundling include: Increased sales Bundling boosts sales by incentivizing customers to purchase multiple items together.Higher customer satisfaction Bundling offers convenient and cost-effective solutions, enhancing customer satisfaction.Improved profit margins Bundling at higher price points can increase profit margins through perceived value. There are several different types of product bundles you can create. The most effective ones include: 1. Complementary Bundles Complementary bundling is the practice of grouping two or more products that are functionally related and selling them at a combined price. This cross-selling approach offers several advantages, including improved customer satisfaction and increased sales. Here's how to effectively create a complementary bundle: Choose related products Choose items that naturally complement each other and offer value to customers when bundled together for cross-selling.Make it attractive Offer a discounted price or additional perks to make the bundle irresistible to customers.Promote, promote, promote Market the bundle through various channels to create awareness and generate interest among customers. Spiceology: Herb Bundle for Happy Customers Spiceology is America's fast-growing spice company, offering great deals on herbs, spices, and other seasonings. Their Herbaceous Bundle deal includes two popular dried herb mixes that home and professional chefs are likely to use when experimenting with new flavors. They clearly display the 15% discount—along with a "Sale" badge—and the original and discounted prices to make sure shoppers don't miss this bundle deal. This cross-selling strategy works by offering customers a curated selection of products that work well together—at a discounted price—providing them with more value and convenience. » Unsure when it's best to cross-sell? Find out where in the conversion funnel you should cross-sell 2. Mix-and-Match Bundles Mix-and-match bundles allow customers to pick multiple products from a range of options. Merchants can specify different options for any given product, and customers can choose their preferred ones to create their own custom bundle. This tailored experience not only boosts customer satisfaction but also encourages brand loyalty and repeat purchases. To create a mix-and-match bundle, you should: Empower customers Let customers choose their own products to bundle, giving them the freedom to curate a personalized package that aligns with their preferences.Offer incentives Provide discounts or exclusive offers for bundling to entice customers to add more items to their cart and increase AOV.Simplify navigation Ensure the bundle is easy to navigate and use, with clear instructions on how to mix different items. A well-thought-out product description can go a long way toward attracting and retaining customers. My Raw Joy: A Joyful Mix-and-Match Shopping Experience My Raw Joy, an organic snacks store, offers a unique "Mix & Match Bundle" option that allows customers to handpick their desired flavors of raw chocolate bars. This strategy empowers customers to create a customized bundle that aligns with their individual taste preferences. The result is a delightful and personalized snacking experience that encourages customers to make repeat purchases. 3. Seasonal Bundles Seasonal bundles are curated product packages that are designed to align with specific seasons, events, or holidays. You can offer timely and relevant products to customers with these bundles. For example, you can create special bundles for the summer holidays, ski season, Thanksgiving, etc. Below are the steps to creating your seasonal bundle: Choose relevant products Choose products that are aligned with the season or holiday you're targeting. For example, heart-shaped chocolates for Valentine's Day.Add value Encourage customers to purchase the seasonal bundle by offering a special discount or added value. This could be a percentage off the total bundle price or exclusive seasonal packaging.Promote effectively Promote the seasonal bundle through various channels. Highlight the limited-time nature of the bundle to create a sense of urgency and excitement among customers. CURATEUR: Convenient Curated Seasonal Deals A great example of a Christmas bundle comes from CURATEUR, an eCommerce retail community offering products hand-selected by renowned stylist Rachel Zoe. The company offers a "Home for the Holidays Set", which is available for a limited time only. This strategy created a sense of urgency, enticing customers to make a purchase. By offering a prepackaged bundle, CURATEUR made it convenient for customers to shop for Christmas-themed items, enhancing the overall customer experience during the holiday season. » Explore more best practices to sell seasonal products 4. Upgrade Bundles Upgrade bundles are collections of premium or high-margin products that businesses use to upsell and cross-sell to customers. For example, a computer brand may offer an upgrade bundle featuring a higher-priced, more advanced laptop model along with additional accessories or features. This strategic approach not only improves profitability but also lets you provide a memorable customer experience. Here are the steps to create an upgrade bundle: Choose higher-end versions Choose upgraded versions or additional features that complement the original product.Offer incentives Offer perks like freebies or exclusive bonuses to encourage customers to opt for the upgrade bundle.Market it well Use social media, newsletters, and influencer marketing to highlight the unique value of the upgrade bundle. Tank Shop: Upselling the Strategic Way Tank Shop, a high-quality bathroom fixtures retailer, utilizes an effective bundling strategy by offering an upgrade bundle for their toilet flush. This bundle includes a Max Chamber Upgrade Kit with additional features such as a dual-flush mechanism and water-saving options. This strategy creates added value for customers, incentivizes them to upgrade their purchases, and can result in increased sales for the business. » Take a closer look at how to choose which products to upsell 5. Subscription Bundles Subscription bundles are a convenient way for merchants to offer a recurring subscription service that includes a carefully chosen collection of products or services. Customers can choose the frequency of delivery, such as weekly, monthly, or bi-monthly, and receive the bundled items on a regular basis without having to reorder each time. This approach provides convenience to customers and a recurring revenue stream to businesses. To create your first subscription bundle, you'll need to: Choose suitable items Select products that are well-suited for a subscription model, such as consumables, replenishable items, or complementary products that work well together.Provide incentives Motivate customers to subscribe by offering incentives such as free shipping, loyalty rewards, or personalized upsell and cross-sell product recommendations based on their preferences.Promote effectively Highlight the convenience and benefits of the subscription model while promoting your bundle via social media or email and SMS marketing. AIA Beauty Bundle: Monthly Beauty Product Top-Up A great example of a subscription bundle is the AIA Beauty Bundle, which includes a curated selection of skincare and beauty products delivered to customers on a monthly basis. This subscription bundle makes sense as skincare and beauty products are typically used regularly and require replenishment. The convenience of receiving such products on a recurring basis saves customers time and effort while also generating recurring revenue for the brand. » Interested in subscriptions? We summarize the main benefits of a subscription-based eCommerce model Fast-Forward Your Business Success With eCommerce Product Bundles Keep in mind that product bundles are the secret sauce to sweetening your eCommerce offerings. But it's not just about tossing random items together. Embrace the power of testing and refining your product bundling strategies based on customer feedback, market trends, A/B testing, and data analysis. With strategic product bundling, you'll have your customers coming back for more and your business thriving with success! » Bundles are just the start. Learn more about upsell & cross-sell personalization to boost sales
MerchandisingeCommerce Product Pages: 5 Best Practices to Improve Online MerchandisingProduct pages can make or break a sale. This is where you showcase your products in the best possible light to convince potential customers to become paying customers. Below, we list and discuss five best practices you can apply to your eCommerce product pages to improve your online merchandising techniques and ultimately boost your sales. 1. Use High-Quality Product Images Visual appeal has a high impact. About 85% of your customers feel product images are important to help them make their purchase decisions. Your customers must be able to picture the product and its quality clearly, as well as understand how it will fit into their lives, before buying it. Here are some tips for selecting and displaying product images: Use high-quality equipment to capture optimal lighting and details.Choose angles that showcase the product's best features and unique selling points.Provide context through lifestyle images, demonstrations, or showing the product in use. Steve Madden: A Step in the Right Direction Steve Madden, a global fashion brand, uses multiple images to showcase this pair of high heels from different angles. Plus, there's even an image of someone wearing the shoes. This allows customers to get a full idea of the shape and details of the product. It also helps customers imagine how they could wear it if they were to make the purchase. Attention to detail and keeping the customer informed visually by using a display merchandising optimizer can help you improve conversions. » Want to improve search? Find out why your store needs visual discovery 2. Write Clear and Detailed Product Descriptions Product descriptions should provide a laser-sharp idea of your product's specifications, like ingredients, materials, dimensions, and weight. You can even try to incorporate storytelling elements to engage and meet your shoppers' intent. Enticing product descriptions can include: Descriptive, specific language that paints a picture of the product and its uses.Simple language that's easy to understand for any audience.Benefits that show how the product can improve your customer's life.Bullet points and formatting that are easy to read and digest. Spiceology: A Dash of Engaging Details Spiceology, a spice and herbs store, provides creative copy to engage customers. It mentions ingredients, foods the seasoning can be used on, and information about how well the product sells. This combination can excite and inspire customers to use this product in their own cooking, which can increase the chance of a purchase. Additionally, Spiceology also includes collapsible sub-sections that include bulleted lists on their product images. These provide a summarized, easy-to-digest view of the copy. This can be perfect for those skimming for key information before making a purchase. 3. Include Product Reviews and Ratings With more than 99.9% of customers reading reviews when shopping online, it's crucial to make these readily available. Social proof, like product reviews and ratings, is a top-tier way to show your customers that they can trust you and the products you sell. Some tips for building trust through your product reviews and ratings are: Use a third-party review platform like REVIEWS.io to collect and display reviews and ratings.Respond to customer feedback, both positive and negative.Use star ratings and customer comments to showcase the overall product experience. Targus: It's in the Bag Targus, an electronics and accessories brand, helps encourage purchases with easy-to-access and detailed reviews. From any product page, you can easily click on the review and rating. This then auto-directs you lower on the page, where average ratings based on categories like "Quality" and an overview of customer review images are included. Then, for even further detail, each of the reviews appears in full with ratings and whether the past customer recommends the product. » Learn the importance of personalization in your eCommerce strategy using reviews 4. Highlight Calls-to-Action Your calls-to-action (CTAs) should be clear and concise for more efficient online visual merchandising, so you can guide your customer intuitively through the purchasing steps. Here are a few ways you can implement effective CTAs: Customers should be able to find CTAs instinctively and shouldn't have to search for them.CTAs should be clear about what action the customer is expected to complete.CTA colors should stand out but still work with the overall page and website design. Zachys: Pour Us Some Clear CTAs Zachys, a wine and liquor store, uses deep red for the CTA, which stands out against the white background and matches other design elements on the page, such as the search button and price. Additionally, the color can allude to red wine, which fits their product offerings. The standout CTA helps guide the customer to complete a purchase. Plus, the CTA is clear about what it does with "Add to Cart" marked on it. 5. Personalize Product Recommendations Product recommendations are key to successful upselling and cross-selling, which are fundamental methods to help boost your average order value (AOV) and overall revenue. Some tips for identifying products to upsell or cross-sell are as follows: Use personalized recommendations based on the customer's previous purchases or browsing history.Evaluate data analytics to find related products that other customers have purchased with the main product.Offer bundles and promotions that include products that can be used alongside the main product. Princess Polly: Complete the Look in One Sale Princess Polly, an online fashion retailer, uses personalization based on each customer's previously clicked history, which can inspire larger AOVs. By including a "Complete the Look" section on each product page, they have the opportunity to cross-sell to their customers by suggesting other products that can be worn with the particular item being viewed. Plus, by offering options, like two similar necklaces, the brand gives their customers a choice. Because the necklaces are priced differently, Steve Madden also has the chance to upsell the more expensive necklace. » Learn more about the benefits of upsell and cross-sell personalization The Power of Effective Online Merchandising Online merchandising can make or break your eCommerce store. When you use the right strategies, you'll see a boost in sales and even lifetime customer loyalty. But remember that your store and customers are unique, so don't worry if what works for one brand doesn't work for you. Put these online merchandising best practices to the test and personalize them for your store and customers to increase your conversions.
MerchandisingResponsive Web Design: Craft a Seamless eCommerce UX (+ Examples)Did you know that 88% of online consumers are less likely to return to a site after a bad user experience? In today's supercharged digital age, using virtual merchandising techniques, such as responsive web design, to craft a seamless eCommerce UX is a necessity. More consumers than ever are shopping on different types of devices, so your web design must be able to respond to your customers' needs. What Is Responsive Web Design? Responsive web design allows web content to adapt how it is displayed based on the user's device, window size, and screen size. The user's browser will detect the device being used and morph the site's layout. This can include altering the layout to optimize the site's text, images, and other design elements for the screen. For example, condensing three columns on a desktop version to one easy-to-scroll column for mobile. eCommerce sites that can standardize the user experience with seamless functionality between different devices can achieve: Happier customersStreamlined engagementMore conversions » Consider the differences between adaptive vs. responsive design 1. Mobile-First Design Strategy A mobile-first design strategy prioritizes the web page design for mobile, then adapts it for larger screens. This way, you can avoid: GlitchesIrregular displaysBroken imagesOther technical issues that occur when you design for desktop size first A mobile-first design strategy leads to faster site speeds and an overall better user experience. Here are some of the core focuses when using this strategy: Minimal designVisual hierarchiesContent-focusedBold, consistent CTAsGrid systemsTouch navigation Targus: Geared Up And User-Friendly Targus, an electronics and accessories store, effectively implements a mobile-first design strategy with large, easy-to-click blue CTAs and capitalized headings to guide the user through the page. The site uses visual hierarchies, minimal design, and touch navigation for an overall better user experience. » See why customers are leaving your eCommerce store and how to make them stay 2. Flexible Grids and Images Flexible grids and image use can fortify your visual merchandising techniques, which can help boost conversions and create long-lasting customer relationships. This also allows the web pages to adjust to the customers' browsing behaviors. Flexible grids are a method of dividing a page into multiple columns and rows, which you then pop your content and user interface (UI) elements into. Zachys: Brimmed With Variety Zachys is a family-owned eCommerce store that sells wines and spirits. Their site highlights how flexible grids can be used to create a visually appealing and functional mobile site. Its fluid layout with columns (see on the right) and different image sizes gives an intuitive way to engage with the product offerings. Combined with the use of bold heading fonts and easy navigation, like side arrows, the layout offers a visually stimulating experience that entices users to explore more and convert. Tip: To accomplish flexible grids, you can use percentages instead of fixed pixel widths when designing a page. » Explore this helpful list of the best eCommerce merchandising strategies and practices 3. Navigation and Menus Clear and intuitive site search capabilities help create smart collections on your site, which can boost conversions because users can explore your page effortlessly and intuitively. An effective path is what users will take to get to know your brand, browse through your inventory, and eventually make a purchase. A common menu technique that works across different devices is the hamburger menu. A hamburger menu is an interactive visual that consists of three horizontally stacked lines. It allows you to keep a full menu in a compact and expandable format, so it's only visible when users click it. Other beneficial tips include: Using collapsible or expandable dropdown menus and sub-categories.Styling with fonts and colors to enforce hierarchies.Keeping the design simple and clean to minimize distractions.Maintaining consistent navigation and menus across all pages. Spiceology: Guided By Spice Spiceology, a premium spices and herbs retailer, leverages its visual hierarchy from a navigation, typography, and graphics perspective. This can help them optimize customer experience and drive conversions. The site maintains consistent navigation, with slight tweaks, like the hamburger menu (see image 1), for mobile. It uses expandable menus and sub-categories with pictures (see images 2 and 3), plus bold CTAs (see image 1) for easier navigation. The white background and bold black text help users scan without clutter distracting them. Using varying expansion types and heading sizes enforces a desired conversion hierarchy. This refers to the expandable headings (see image 2) being the main product categories and the smaller headings highlighting other site features less aligned with higher sales and conversions. Benefits of Responsive Web Design This design strategy offers the following positives that can lead to higher engagement and conversions: Improved user experience: Ensures a seamless user experience across all devices.Increased reach: Research shows about 76% of Americans make purchases only on mobile devices. Responsive web design enables your site to seamlessly reach users on various device types.Cost-effectiveness: Eliminates the need for separate mobile and desktop sites, which can help lower development and maintenance costs.Improved SEO: You can achieve better search engine rankings and visibility by providing a consistent user experience across devices. » Find out why the eCommerce world is moving to no-code design Fast Potential For Fast UX Responsive web design can help you ensure your eCommerce site provides a seamless user experience across various device types. You can adopt multiple fundamentals of this design strategy based on your merchandising and business goals. Understanding user intent and prioritizing user behavior and preferences can contribute to better brand recognition, improved reach and engagement, and more conversions and sales.
MerchandisingBest Practices to Optimize Your Website for Mobile eCommerce MerchandisingWith most people accessing websites on their mobile devices, optimizing your site for mobile can significantly enhance the shopping experience and improve your conversion rates. But that's not the only reason you should optimize your eCommerce site for mobile. Let's look at how having a mobile responsive website can improve your business and delve into best practices and emerging trends to enhance mobile eCommerce merchandising. Meet the Expert Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews. Why Mobile Responsiveness Matters Imagine visiting a website on your mobile device, and the page is cluttered, the buttons are tiny, and you have to zoom in and out to read the content. Frustrating, right? This is the experience you want to avoid for your customers. If your website is not mobile-optimized, you risk higher bounce rates and abandoned shopping carts. Mobile responsiveness ensures that your website adapts to different screen sizes and devices. It offers a seamless browsing experience, making it easier for users to conduct a site search, explore your products, read descriptions, and make purchases. Best Practices to Optimize for Mobile eCommerce Merchandising 1. Prioritize Site Speed and Performance A slow-loading website can be a deal-breaker for mobile users. To improve your site's loading speed: Optimize images for mobile devices.Minimize server requests for faster load times.Use apps, such as those on Shopify, to help optimize images and improve page speed. 2. Streamline Navigation Make navigation on your mobile site user-friendly by: Using clear menu items and intuitive icons.Keep the design minimalistic.Ensure adequate spacing between clickable elements. This is something that search engines look for and can help boost your website's visibility. » Try enhancing your navigation through visual search 3. Simplify the Checkout Process Mobile users appreciate a hassle-free checkout process, and this is how to provide that: Implement guest checkout options.Minimize the number of fields in forms.Use quick checkout solutions like Shop Pay or PayPal. Now, let's explore how you can optimize mobile search functionality to improve product discovery. Enhancing Mobile Product Discovery 1. Clear Categories and Subcategories Organize your products into clear categories and subcategories to help users find what they're looking for. » Categories vs collections: Find out which is best for merchandising 2. Implement Predictive Search Incorporate predictive search functionalities into your mobile site that suggest real-time search queries to help users find products quickly. 3. Use Voice Search Explore voice search capabilities to cater to users who prefer voice-activated searches. If you can find an app that can help you with voice search and integrate it into your website or mobile platform, this can greatly enhance the user experience. Voice search optimization can also improve your website's visibility in search engine results as voice searches continue to grow in popularity. Keep in mind that the effectiveness of your search functionality depends on how well you've tagged, categorized, and described your products. AI and Machine Learning for Mobile Product Recommendations AI and machine learning have the potential to revolutionize product recommendations on mobile eCommerce sites. Here's how: 1. Automated Product Descriptions You can use AI to generate product descriptions and tags based on specific keywords, ensuring that your content is SEO-friendly from the start. 2. Personalized Recommendations Machine learning algorithms can analyze user behavior and preferences to offer personalized product recommendations. You can then use these algorithms to create a more tailored and engaging shopping experience for your customers. 3. Upselling and Cross-Selling You can also integrate AI-powered apps into your eCommerce store to recommend popular or related products. Some examples include SEO Ant and Fera. These apps can automate various aspects of your eCommerce store, from SEO optimization to product recommendations. » Here's how to integrate AI personalization into your eCommerce website. Mobile-Exclusive Promotions and Offers Mobile-exclusive promotions can be a game-changer for boosting sales and conversions. They're effective because mobile users are more prone to impulsive buying due to the convenience of mobile shopping. Plus, the limited-time nature of these exclusive offers adds a sense of urgency. Running these promotions can lead to increased revenue, especially for low-cost and one-off products. Consider using mobile-exclusive promotions strategically, such as offering upsells in the cart exclusively for mobile users or providing limited-time discounts for mobile app users. Emerging Technologies in eCommerce Merchandising Looking ahead, several emerging technologies and trends are set to impact eCommerce merchandising, including Augmented Reality (AR). AR will transform mobile shopping by allowing users to visualize products in their environment, particularly in the beauty, fashion, and home decor industries. » Read further how augmented reality and eCommerce are growing together Mobile Is the Future Having a mobile responsive website is no longer optional for eCommerce businesses. It's a necessity, especially if you want to provide an excellent user experience and boost conversions. Embracing AI, improving mobile search functionality, and leveraging mobile-exclusive promotions can further enhance your mobile eCommerce strategy. And as technology continues to evolve, staying updated on emerging trends like augmented reality will be crucial for long-term success in the eCommerce landscape. » Discover even more benefits of AI for your business.
MerchandisingMaximizing eCommerce Merchandising Metrics for SuccessThe world of eCommerce is fast-paced, and monitoring and adapting your merchandising strategies is crucial for staying competitive. Below, we explore how to maximize your eCommerce merchandising metrics for success by discussing: Key merchandising metricsTools that can help you track merchandising metricsWhat to do if your conversion rates dropHow to prioritize merchandising with limited resources Meet the Expert Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews. Unlocking eCommerce Success with 4 Key Merchandising Metrics 1. Average Order Value (AOV) AOV measures how much customers spend in a single transaction. The typical formula is: AOV = Total Revenue / Number of Orders A rising AOV indicates you're using effective cross-selling or upselling strategies. To further boost AOV, consider: Offering product bundlesShowcasing related itemsProviding discounts on higher-priced products when customers purchase multiple items 2. Revenue by Product Category Evaluating the revenue each of your product categories generates can help you understand your store's performance better. This metric helps identify thriving areas and those needing more attention. Focus on successful categories to optimize your merchandising efforts for maximum impact. 3. Add to Cart Rate This metric tracks the percentage of visitors who add products to their cart. The typical formula is: Add to Cart Rate = Visitors Who Added Products to Cart / Total Number of Visitors It highlights the appeal of your merchandised products. If add-to-cart rates are low, optimize product descriptions, images, and calls to action to entice visitors towards a purchase. 4. Click-Through Rate (CTR) CTR measures how many users clicked through to a specific destination, like a landing page. The typical formula is: CTR = (Number of Clicks / Number of Impressions) x 100 Analyzing how many users click on product recommendations and links is essential to assess how effective your visual merchandising and product placement are. A high CTR indicates successful merchandising efforts in capturing users' attention. Tools to Help You Track Merchandising Metrics Google Analytics (GA) GA provides robust insights into website performance, user behavior, and traffic sources. This way, you gain a deep understanding of how merchandising influences user behavior.Your eCommerce Platform's Built-in Analytics Your chosen eCommerce platform offers specific insights into your online store's performance, including sales, product views, and cart abandonment rates. These tailored analytics tools cater to your store's unique data. » Find out how Fast Simon's merchandising solution can help you optimize your merchandising efforts Scenario: Dealing with a Drop in Conversion Rates Now, imagine a scenario where a business notices a drop in conversion rates. What steps should they take based on their conversion metrics? Identify the Specific Drop Pinpoint where the drop in conversion rate occurs in your sales funnel. Is it during checkout, when users add items to their cart, or at the homepage? Shop Your Own Store Navigate your website as a customer. Look for any friction points, like broken buttons or confusing navigation. These often-overlooked issues can significantly impact conversions.Review Google Analytics Analyze data and compare performance periods. Look for changes coinciding with the conversion rate drop. Examine traffic sources, as irrelevant or low-quality traffic can impact conversion rates.Examine User Behavior Study how users navigate your website. Tools like Lucky Orange provide valuable insights into user interactions and areas where they drop off. Optimize your website to enhance the user experience and prevent negative website interactions.Check for Product Availability Ensure users can find what they're searching for. If a specific product isn't available or tagged correctly, it can lead to dissatisfaction and lower conversion rates.Evaluate the Checkout Process Pay special attention to the checkout process, where conversions often drop. Ensure it's smooth, user-friendly, and free from any technical glitches.Ask for Customer Feedback Reach out to your customers for feedback if the issue isn't identified. They might provide insights into what's causing the drop in conversion rates. By starting at the checkout process and working up the funnel, you can systematically diagnose and address the issue affecting your conversion rate. Customer feedback can be invaluable in understanding their experience and improving your eCommerce site. » Need a headstart? Explore how AI can improve eCommerce conversion rates Product-Specific Considerations Product-specific issues can have a significant impact on conversion rates. Consider these scenarios: Traffic from viral content: Viral content may attract visitors who aren't necessarily interested in purchasing, leading to high traffic but low conversions. Align audience intent with your product to improve conversion rates.Variant availability: Incorrectly marking a product as sold out when only one variant is unavailable can cause confusion. Ensure accurate availability information to prevent cart abandonment.Negative reviews: Multiple negative reviews for a specific product can significantly impact conversions. Prioritize addressing concerns and maintaining product quality. 5 Ways to Prioritize Merchandising with Limited Resources Focus on High-Converting Products Focus on products with a strong history of conversions, customer interest, and relevance. Ensure product pages load quickly to prevent user frustration.Optimize Visual Merchandising Invest in high-quality visuals for key products. Ensure images load swiftly, as slow-loading visuals can drive potential customers away.Prioritize AOV Determine which products contribute most to revenue and focus on strategies to increase AOV. Cross-selling and bundling related products can be effective tactics.Inventory Management Prioritize selling or bundling slow-moving inventory to free up resources.Optimize Product Pages SEO Implement effective SEO strategies for each product page to enhance visibility in search results and lead to higher conversion rates over time. » Discover more eCommerce merchandising strategies and best practices here Elevate Your eCommerce Success eCommerce merchandising metrics are essential for measuring success and guiding your strategies. Regularly monitor these metrics, diagnose and address issues affecting conversion rates, and prioritize your efforts to achieve the best results for your eCommerce business. By doing so, you can continually optimize your merchandising approach and stay competitive in the ever-evolving eCommerce landscape.