The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.

All Search & discovery Marketing Merchandising

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Personalization 6 Techniques to Personalize Emails that Drive Customer Engagement and LTV Email marketing campaigns focus on three primary goals: engagement, retention, and conversions. By delivering personalized and relevant content, emails capture the recipient's interest, build long-ter

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Personalization 6 Ways to Test Your Website With Google Bard User experience is key to success in the competitive world of eCommerce. According to a recent study, 81% of business leaders believe that improving experience will give them a competitive advantage i

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Personalization eCommerce Trends: Exploring the Latest Innovations in Online Retail As a Shopify store owner, I believe it's essential to keep up with the latest technologies and strategies that can help you improve your operations and customer experience. Trends matter: last year, F

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Personalization 5 Ways to Influence How Customers Make Online Buying Decisions The annual revenue in the eCommerce industry is expected to clear a trillion dollars by 2028, and many ambitious merchants are looking to capitalize on its fast growth. This steep trend means there ar

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Personalization How Voice Search Is Changing SEO: 5 Strategies for eCommerce Personalization “Hey, Alexa, how is voice search changing SEO?” Even if you haven't used voice search before, your customers probably have. Whether they’re looking up the number to a local restaurant while driving t