How can I use email marketing for eCommerce remarketing?

Asked a year ago

Hey there, can anyone give me some tips on how I can effectively use email marketing to retarget my customers who have shown interest in my products but didn't make a purchase?

Cornelius Villa

Friday, April 28, 2023

Simon says email marketing can be an excellent way to retarget your potential customers and encourage them to purchase. Ultimately, increase your sales and grow your brand.

To effectively use email marketing for eCommerce remarketing, strategically segment your email list based on different factors such as customer behavior, purchase history, or abandoned carts.

Based on this data, create personalized email campaigns highlighting the products customers have shown interest in. You can also offer exclusive discounts, free shipping, or limited-time promotions to entice them to complete their purchase.

Lastly, ensure your emails are visually appealing and have clear calls to action to encourage customers to revisit your site and complete their purchases.

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