How to use location-based targeting in eCommerce remarketing?

Asked a year ago

Hey there, I'm trying to figure out how to use location-based targeting to improve my retargeting efforts. Does anyone have any tips or resources on how to do this effectively? Any help or guidance would be greatly appreciated!

Henry Walton

Friday, April 28, 2023

To use location-based targeting in eCommerce remarketing, you can leverage customer data. IP addresses, ZIP codes, or GPS coordinates are all different pieces of information that can help you personalize your ads based on the user's location. Using this data-driven approach, you can increase relevance and engagement and improve conversion rates.

You can even use tools such as Google Ads, Facebook Ads, and AdRoll to access advanced targeting options based on location.

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