Should I personalize the subject line in remarketing emails?

Asked 5 months ago

Hello! Is it a good idea to personalize the subject line in my remarketing emails? Will it increase the likelihood of them opening the email at all? Thank you!

Eliseo Stephenson

Friday, April 28, 2023

Yes, personalization, by all means, is advantageous in email marketing. Personalizing the subject line can increase your email open rates and boost engagement. Using the recipient's name or referencing their previous interactions with your brand can grab their attention and make them feel more connected to the message. Ultimately increasing the chances of conversion.

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