What are the best practices for SMS marketing frequency?

Asked a year ago

Hi, I'm considering using SMS marketing as part of my eCommerce remarketing strategy, but I want to make sure I don't overdo it and risk annoying my customers. What are some guidelines for determining the appropriate frequency for sending SMS marketing messages? Thank you.

Sms marketing frequency Ecommerce marketing strategy Sms remarketing

Herbert Vazquez

Friday, April 28, 2023

SMS marketing frequency depends on your audience, type of content, and goals. Generally, two to three messages per week with valuable content or personalized offers is a good starting point. 
Test different frequencies and monitor customer feedback to find the optimal balance between engagement and annoyance. Always provide an easy opt-out option.