What is the SMS open rate compared to email remarketing?

Asked a year ago

Hi everyone. Can anyone provide me with some data or insights on how the two channels stack up against each other when it comes to engaging with customers and driving conversions? Are there any best practices or tools that I should be aware of when it comes to maximizing their open rates?

Tim Keller

Friday, April 28, 2023

Several studies have concluded that SMS marketing garners more positive results than email marketing.

Frost & Sullivan 2010 & Epsilon 2009 reports found that email marketing has an open rate of 20% to 22% while SMS messages touch a whopping 98% open rate. Moreover, SMS marketing has a 45% response rate and an average CTR of 6.1% - significantly higher than emails.

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