How can A/B testing be used to improve e-commerce merchandising?

Asked 7 months ago

Hey there! The sales in my e-commerce store have dropped lately, so I'm looking for new ways to enhance my merchandising strategy. I've heard some things about A/B testing, and I'm curious about how it can help me deal with my issue. Can you provide me with a clear explanation of how A/B testing can help improve my e-commerce merchandising efforts? Thanks!

Ryder Barker

Wednesday, March 15, 2023

A/B testing is a fantastic tool for improving your e-commerce merchandising strategy.

Simply segment your website visitors into two groups and display a slightly varied version of the product pages to each group. After the defined duration, you can compare which version performs better in sales, click-through rates, and other metrics.

This data enables you to data-driven decisions about what changes to make to your product pages that will translate into boosted sales and conversions.

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