How does product placement on an e-commerce website affect sales?

Asked a year ago

Hi, I was wondering if anyone has any insights on how the placement of products on my website can impact my sales. This includes arranging products on my homepage, category pages, and product pages. Are there certain product placements or layouts that have a greater influence on user behavior? Thank you.

Walter Castillo

Wednesday, March 15, 2023

Product placement can greatly influence shoppers and significantly impact your sales. Think of a departmental store. They highly market their discounted products to attract customers. Once the customers are in, they will come across many other products on their way to their intended purchase. Consequently, the customer's cart is always filled with other products due to strategic product placement.

Product placement can be some kind of cross-selling that works very well. You can place your top-sellers or any prioritized products at the forefront of your store and add the product page with other related products. Once the customers are attracted to the featured product page, they will see other relevant products and are likelier to fill up their cart than initially intended.

To automate and streamline this process, you can integrate Fast Simon into your store. This shopping optimization app is the FAST way to store optimization and an elevated customer shopping experience.

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