Is voice search advertising worth it?

Asked a year ago

Should I invest in voice search advertising, and what are the best practices for running voice search ad campaigns?

Eliseo Stephenson

Tuesday, August 29, 2023

Yes, investing in voice search advertising can amplify brand visibility and engagement. Voice search ads hold immense potential, especially as voice assistants become integral to daily life.

Here are a few best practices you can follow for running successful voice search ad campaigns:

  • Use natural language that mirrors conversational tones.
  • Craft concise yet informative ad content tailored to voice queries.
  • Focus on localized keywords to capture location-based voice searches.
  • Regularly analyze performance metrics and adapt strategies accordingly.
  • Optimize for featured snippets, as they often serve as voice search responses.

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