Behavioral dataPosts and articles about Behavioral dataPersonalizationJaques CilliersBehavioral Marketing in eCommerce: Personalize Your Customers' ExperienceBehavioral marketing in eCommerce can help you personalize your customers' experiences through data insights. McKinsey research finds that those prioritizing pe...Optimized eCommerce ExperienceAli ShahBehavioral Targeting vs. Retargeting: Is There a Difference?Did you know that companies that leverage personalization see 40% more revenue than their average competitor? To be in that bracket, it's useful to understand i...CommunityHow to use customer behavior data for my remarketing campaigns in eCommerce?Hey there. I recently got the advice that I can improve the effectiveness of my remarketing campaigns by leveraging customer behavior data, like previous purcha...
