Having a unified solution in your eCommerce strategy will help your business grow. As AI technology continues to accelerate in speed and complexity, there is so much at any given moment for any eCommerce merchant to consider. The tools that merchants rely on are varied, and no store can get by with simply one tool alone. Various elements of the eCommerce experience need optimized through AI, whether this is:
Being able to manage all of these optimization solutions in a simple and efficient way is more challenging than it seems. This is why having unified eCommerce solutions where everything is under one platform is beneficial for your eCommerce business.
Challenges Of Multi-Platform Integrations
One of the main challenges faced by multi-platform integrations is the consistency found throughout the overall eCommerce experience. As we know, having an omnichannel strategy is so important for shoppers to have a cohesive brand experience and image.
Similarly, as a merchant, having a cohesive method of managing, implementing and tailoring your eCommerce strategy is super important. With integrations, you might find that some things don’t add up between different platforms, which can lead to some difficulties such as:
- Compatibility issues
- Data delays
- Fragmented experiences
These are not great for your customers, or for your business. If you experience any of these issues, this could impact both personalization and merchandising strategies, and end up undermining the effects of your overall optimization strategies. This is where a unified solution comes in.

Ease Of Operations
Having all of your eCommerce solutions under one platform creates a huge ease of operations. Having to manage your different eCommerce elements from different dashboard, analytics and metrics instantly creates more labor. It also increases the potential for misalignment between them, and something slipping under the radar which could create a problem further down the line.
With one unified solution under one system, only one dashboard, analytics and metrics system needs to be understood.This will save time for human workers, make things clearer to interpret, and send your business forward with a solid understanding of the most beneficial strategies to you.
Data Collection
A huge advantage of having one unified system is the data collection. We can collect data from all elements of the eCommerce journey, which helps inform your business strategy moving forwards.
Through having all of the elements of your eCommerce experience in one centralized location, you can stay on top of all relevant trends and other things impacting your business. Rather than having to compare and contrast, everything will be apparent in one location.
No Hidden Costs
A unified solution gives you the ability to have one solid pricing structure with no surprises. When solutions are combined, it can create the potential for inflated fees due to different systems and integration fees on top of that.
With the cost of manual labor that will have to increase as a result of different systems to contend with, a unified platform is the simplest solution in terms of affordability and value for money.
Conclusion
As the eCommerce world continues to race forwards with so much more potential for growth and new ventures, why make things harder for yourself than you have to? Having a unified solution where all of your solutions are combined, accessible and intuitive saves you money, and will help push your business forward in the best direction.