Preparing For Black Friday 2025

Each year Black Friday comes around sooner than you think! This year is no exception! With just two months to go until the biggest eCommerce event of the year hits once more, we’re here to make sure that you are prepared for the holiday and the benefits it entails. 

Black Friday: What Customers Expect

Black Friday is a day full of sales, and it sees companies make huge profits. Often the sales on Black Friday make up a high percentage of overall sales for that year. In order to capitalize on this, your site will need to do more than simply provide discounts.

Your site needs to be offering a seamless and fast shopping experience that works well under pressure. Customers need to find your store easy to navigate, the buying funnel needs to be frictionless and any extra information must be clear.

Let’s take a look at some of the things you can do to prep your store for Black Friday 2025.

Optimize Functionality

Your website needs to be functional in order for your Black Friday to be successful. This means taking things back to the basics and ensuring that all of your site vitals are doing well. Your site should be fast, responsive, intuitive and stable. 

Things that you want to look out for are slow loading times or overcrowded layouts. If these are already a problem before Black Friday, this will not do well when your website traffic increases significantly. 

Adobe or Google Core Web vitals will be able to evaluate these metrics, and you can then make any necessary adjustments. These might involve:

• Compressing images

• Cleaning up unused plugins or apps

• Streamlining navigation

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Streamline Checkout

Cart abandonment peaks during Black Friday, and we want to reduce the possibility of this happening as much as possible. Reducing friction when it comes to checkout is super important. This can look like:

• Enabling one click checkout

• Storing customer preferences

• Offering guest checkout

Also, offering multiple payment solutions is a great idea. These can include digital wallets and Buy Now Pay Later options, such as Klarna. This means that shoppers will have no excuse not to follow through with the purchase.

Optimize For Mobile

Your site needs to be optimized for mobile in order to maximise on sales. So many shoppers use their mobile to make purchases, so you need to ensure that your site functions just as well on mobile. Particularly Millennials and Gen Z use their phones to make purchases. Not catering to them would be cutting out a large part of your market.



Manage Inventory

Making sure that your inventory is stocked and accurate is super important. You will lose customers if they try to access a deal and then find out that the product is sold out. This is not what you should be aiming for. 

Inventory should be synced across all sites in real time to avoid overselling. Forecasting demand is possible using last year's year-over-year performance, as well as analyzing current trends. AI is a great way of managing inventory and ensuring that you don’t fall at any of these hurdles.

Prepare Support

You should have a support team on hand for Black Friday, ensuring that any customer issues that arrive can be quickly resolved. Another great way of making sure this can happen is to enable AI chatbots within your website.

This can offer 24/7 support to queries that can be easily resolved. Having a live support team on hand to handle the more complex issues is also recommended. All of this can be the difference between an abandoned cart or an extra sale.

Conclusion

This Black Friday, customers will be expecting the highest level of eCommerce experience possible. When they have arrived at your store ready to spend and make the most of the deals, it’s only fair that the site makes this accessible for them. Following the tips put forward in this post, your preparations for Black Friday should set you up for a successful holiday.

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