Spooky Season: Ecommerce Halloween 2025

Black Friday is fast approaching, but before that we have Halloween at the end of October. Halloween is the third biggest holiday in the US, ranked behind Christmas and Thanksgiving. Therefore, it’s not something to be overlooked. Just because it comes before Black Friday doesn’t mean it shouldn’t demand your attention too! 

Let’s take a look at some of the ways that you can make the most of the Halloween holiday sales this year in your eCommerce business.

Product Bundles

Creating special product bundles is always a way to make sure that you increase your average order values, and create cross-sell potential. Possible ideas of items that could be bundled in order to achieve this include:

• Costume kits with accessories

• Candy bowls with candies

• Spooky decorations with a theme

• Greetings cards and envelopes

These are some ideas of items that could sell well together. The more creative you are with it, the more memorable this will be for customers. You want to offer something unique and exciting for this holiday.

A great idea is also to have these bundles on a limited time only deal. This incentivises customers to make the purchase and not wait on it, as they might be too late.

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Mystery Bags

Shoppers are looking for more excitement in their purchases these days, so offering mystery bags is a great way to counter consumer fatigue. This could involve trick or treat bags that will contain halloween themed treats. It could also mean mystery costume bags, as long as shoppers have specified their size. You could do the same with decor.

This novelty makes customers excited to receive their packages, and means they will be more likely to recommend your business to a friend of theirs. 

Gamification

For a holiday like Halloween, gamification is a great idea. It lends itself so easily to games being incorporated into your strategy. Think ghosts, ghouls, monsters and quests, and you’re already half way there!

Instant win games on your landing page or limited time tournaments boost customer engagement and offer a lot of fun! If customers do well, they immediately win a prize. This will incentivise them to make further purchases on your site. 

Customers may keep coming back for more! And with the holiday spirit high, these games could be a lot of spooky fun.



Social Media

Now is the time to incorporate all of your spooky content into social media so that your shoppers know the holiday season is here. Some ways that you can implement this include:

• Interactive landing pages

• Influencer content

• User-generated content

• Social media contents

Contest could include elements such as:

• Best costume

• Pumpkin carving

• Pet photos

Shoppers love to feel involved in the brand community, and this is a great way to do this. It will also boost engagement outside of your current followers. The more shoppers you have within your brand community, the more likely you are to have lifetime value customers. 

Conclusion

As you can see, there are lots of ways that you can ensure that this Halloween your business has a spook-tacular time. People love to get into this holiday, and the most important thing you can do is show the shoppers that you do too! Remember, when you work with a customer-centric focus, the benefits naturally come back to your business afterwards.