Hillberg & Berk is a woman-owned, women-empowering Canadian jewelry brand that was founded 16 years ago, and now has 15 retail locations across Canada. Their strong eCommerce presence is complemented by a fully omnichannel experience and highly rated cross-channel customer service.
Fast Simon is proud to power Hillberg & Berk’s eCommerce merchandising strategy. Let’s take a look at the way the Fast Simon AI optimization solution helps Hillberg & Berk achieve a hugely successful eCommerce presence.
AI Merchandising Rules
Fast Simon’s AI automated merchandising rules mean that Hillberg & Berk can ensure that their merchandising strategy is always working to improve their profits. Automated merchandising rules leverages AI, multiple campaigns per collection and cross border to increase productivity across the whole store.
No-Code Merchandising Editor
With no-code merchandising, Hillberg & Berk are able to have complete control over optimizing the display of their site. Appearances are easily adapted to fast changing trends and seasons across:
- Search results
- Category pages
- Product listings
- Promotional campaigns
Hillberg & Berk then were able to match the presentation of their site to the brand, updating seamlessly, and ensuring their visual merchandising is always relevant.
AI Personalization
Hillberg & Berk have also benefited from Fast Simon’s advanced personalization capacities. This has allowed them to offer users web experiences that are tailored to their needs. Shoppers can receive personalized recommendations, as well as personalization within the merchandising they receive, and even personalized search results. This all helps to ensure an eCommerce experience that stands out from the crowd.
Conclusion
Alia Frishman, the Senior Director, Digital at Hillberk & Berk commented: “It is key that we leverage AI and automation to scale out. Fast Simon’s Merchandising Rules, Audiences and A/B testing features allow us to continuously optimize search and conversion with little effort.”
Hillberg & Berk were looking for an eCommerce optimization solution that moves with the times. They were looking for a solution that is able to offer the latest in AI technology as it advances, this is what Fast Simon can bring to the table. Hillberg & Berk uses the latest in AI optimization for both merchandising and personalization to ensure that their customers receive the best eCommerce experience possible. Fast Simon has helped them to improve their search conversion rate and overall revenue.