Steve Madden is a giant in the shoe industry. Operating since 1990, they have revolutionised the industry, merging years of experience with unique and creative designs. Today Steve Madden has more than 350 stores worldwide and a huge digital presence across eCommerce and social media. Fast Simon is proud to power all Steve Madden’s stores around the globe.
Let’s take a closer look at the way that Fast Simon’s AI backed site search operates for Ally Fashion’s eCommerce presence.
Integrated Omnichannel Solution
Steve Madden orchestrates retail operations across four distinct brands and more than 20 global storefronts. Each of these have their own language and regional nuances. Fast Simon’s platform is able to unify the needs of all of these, through logical and strategic operations.
Fast Simon is able to synchronize supply chain and forecasting across the different locations and sites. Being able to meet these varied market expectations and customer behavior across multiple regions required tailored merchandising, search and marketing strategies. Fast Simon was able to step up and achieve this.
Search Specific To The Brand
As mentioned; one of the keys to a successful eCommerce store is having a smart, intuitive and seamless site search. Fast Simon’s AI backed site search can be modified to suit the needs of each individual business.
In the case of Steve Madden, an autocomplete dropdown menu has been implemented in a horizontal design on desktop. This gives Steve Madden the ability to showcase a variety of products at first glance, with high quality visual images adding to the ease of use for shoppers.
On mobile devices, the vertical design ensures that the mobile screen does not become over-crowded and users can still easily use the search function. Fast Simon’s solution offers each merchant to tailor their site search to their preferences, for both the benefits of the merchant and customer.
Natural Language Search
When shoppers are searching for specific products within industries such as shoes, who usually operate with large catalogs, NLP is key. This means that shoppers do not need to know the exact name of the product they are searching for, but if they type natural language, the search engine can understand what they are implying.
With Steve Madden’s vast catalog and intricate product specifications, allowing shoppers the freedom to search as they please was key. As well as this, offering images within the search helps shoppers identify the exact models they had in mind.
Data Analytics
Understanding data analytics is the first way that shoppers are able to start moving things forward. After all, understanding the results of past decisions is the best way for informing decisions moving forward.
Knowing the exact metrics of each search term and filter category provides Steve Madden with invaluable insight and information. Fast Simon’s robust reporting and analytics play a great role here in making decisions moving forward.
Fast Simon offers precise analytics feedback such as the exact impact that every keyword has on their top line. This kind of detail can make a huge amount of difference for a business looking to tailor their offerings moving forward.
The Result
“We are constantly exploring the most innovative technology to ensure a seamless path to purchase for our customers. We are excited to expand our partnership with Fast Simon’s AI,” said Colleen Waters, VP of eCommerce at Steve Madden.
Through utilizing Fast Simon’s AI backed eCommerce optimization solution, Steve Madden is able to deliver incredibly detailed onsite search results which ultimately drive conversions. Steve Madden has seen the conversion rate from search doubling compared to non-search sessions across all brand stores. We are very proud to power Steve Madden’s incredible site search and be able to offer consistency across multiple channels and brands powered by Steve Madden.