5 Best Font Styles for Your E-Commerce Store

It can be overwhelming to choose the right font style for your e-commerce store from the thousands of options online. But we've narrowed the list down to five: Lato, Merriweather, Montserrat, Raleway, and Roboto. All of these font styles are versatile enough so you can implement them to suit your brand identity plus they maintain their readability on different screen sizes. Explore our list of the five best font styles for your e-commerce store with examples for inspiration.

1. Lato

Lato is a sans-serif font designed in 2010. It showcases a modern, clean, and inviting look that conveys professionalism. Lato is a popular choice for e-commerce stores that want to appear approachable yet trustworthy, so it's often seen in body text.

For example, Homecamp sells camping equipment and accessories. It uses Lato for product descriptions, making any product information easy to read and digest (especially when it becomes lengthy). This helps to boost their visual merchandising and e-commerce UI.

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2. Merriweather

Merriweather is a serif font designed in 2011. Known for maintaining its readability even in small sizes, this font adds class and style to any e-commerce store. Merriweather is best suited for e-commerce websites that sell high-end products and need to present luxurious and sophisticated merchandising.

For example, The Good Batch sells baked goods. Merriweather easily adapts to all font sizes from bigger headings to smaller social media text, creating natural visual hierarchy and uniformity on the e-commerce store.

3. Montserrat

Montserrat is a modern sans-serif font designed in 2011. Its clean and legible features make it an excellent choice for headings and titles on e-commerce websites. Montserrat is best suited for creative e-commerce sites due to its contemporary appearance.

For example, Jo to the World sells crochet gift ideas, including various patterns. The store uses Montserrat in its headings, product names, and call-to-action buttons. The readability of this font is particularly effective in the buttons, because customers clearly understand what action they're encouraged to take next. This can help boost conversions and keep customers on the site longer.

4. Raleway

Raleway is a versatile and elegant sans-serif font designed in 2010. Its sleek appearance makes it an ideal choice for both body text and headings on an e-commerce website. Raleway is best suited for conveying dependability while retaining a user-friendly visual appeal.

For example, Le Régal sells wooden cutting boards. The site uses Raleway only, thereby showcasing the diversity of one font. Headings and prices are a bigger size and bolded, body text is standard, stock levels and lead times are a different color, and call-to-action buttons are inverted. Using a single font creatively also results in cohesive visual merchandising and brand identity.

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5. Roboto

Roboto is a minimalist sans-serif font designed in 2011. While its features can be described as geometric, it can still give an e-commerce store a friendly typography. Appropriate for both headings and body text, Roboto is best suited for tech-related sites aiming to optimize their merchandising.

For example, Discount Store sells a range of electronics. It uses Roboto as its main font for merchandising in "New Arrivals" and "Hot Sale" banners, headings, and descriptions. The font remains easy to read regardless of its size or the background color.

Let the Right Font Take You Forward

Choosing the right font for your e-commerce store can be a stressful yet essential step to strike the right brand tone with your users. Selecting a font that's easy to read and aligns with your brand message can be extremely beneficial for your overall merchandising efforts and lead to a more positive and engaged experience for your customers.

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