5 Best Font Styles for Your eCommerce Store

It's not just about what you say, but how you say it. Choosing the right font isn't just a practical thing that influences readability—it also adds to your brand identity.

Ali Shah - Writer for Fast Simon
By Ali Shah
Michelle Meyer - Editor for Fast Simon
Edited by Michelle Meyer
Oli Kashti - Writer and Fact-Checker for Fast Simon
Fact-check by Oli Kashti

Updated November 14, 2023.

It can be overwhelming to choose the right font style for your eCommerce store from the thousands of options online. But we've narrowed the list down to five: Lato, Merriweather, Montserrat, Raleway, and Roboto. All of these font styles are versatile enough that you can implement them to suit your brand identity, plus they maintain their readability on different screen sizes. Explore our list of the five best font styles for your eCommerce store, with examples for inspiration.

1. Lato

Lato is a sans-serif font designed in 2010. It showcases a modern, clean, and inviting look that conveys professionalism. Lato is a popular choice for eCommerce stores that want to appear approachable yet trustworthy, so it's often seen in body text.

For example, Homecamp sells camping equipment and accessories. It uses Lato for product descriptions, making any product information easy to read and digest (especially when it becomes lengthy). This helps boost their visual merchandising and eCommerce UI.

Screenshot of Homecamp using Lato font in product descriptions

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2. Merriweather

Merriweather is a serif font designed in 2011. Known for maintaining its readability even in small sizes, this font adds class and style to any eCommerce store. Merriweather is best suited for eCommerce websites that sell high-end products and need to present luxurious and sophisticated merchandising.

For example, The Good Batch sells baked goods. Merriweather easily adapts to all font sizes, from bigger headings to smaller social media text, creating a natural visual hierarchy and uniformity in the eCommerce store.

Screenshot of The Good Batch using Merriweather as the best font style for their e-commerce store

3. Montserrat

Montserrat is a modern sans-serif font designed in 2011. Its clean and legible features make it an excellent choice for headings and titles on eCommerce websites. Montserrat is best suited for creative eCommerce sites due to its contemporary appearance.

For example, Jo to the World sells crochet gift ideas, including various patterns. The store uses Montserrat in its headings, product names, and call-to-action buttons. The readability of this font is particularly effective on the buttons because customers clearly understand what action they're encouraged to take next. This can help boost conversions and keep customers on the site longer.

Screenshot of using Montserrat font styles in an e-commerce store

4. Raleway

Raleway is a versatile and elegant sans-serif font designed in 2010. Its sleek appearance makes it an ideal choice for both body text and headings on an eCommerce website. Raleway is best suited for conveying dependability while retaining a user-friendly visual appeal.

For example, Le Régal sells wooden cutting boards. The site uses Raleway only, thereby showcasing the diversity of one font. Headings and prices are bigger and bolded; body text is standard; stock levels and lead times are a different color; and call-to-action buttons are inverted. Using a single font creatively also results in cohesive visual merchandising and brand identity.

Screenshot of using Raleway as the best font throughout an entire e-commerce store

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5. Roboto

Roboto is a minimalist sans-serif font designed in 2011. While its features can be described as geometric, it can still give an eCommerce store a friendly typography. Appropriate for both headings and body text, Roboto is best suited for tech-related sites aiming to optimize their merchandising.

For example, Discount Store sells a range of electronics. It uses Roboto as its main font for merchandising in "New Arrivals" and "Hot Sale" banners, headings, and descriptions. The font remains easy to read regardless of its size or background color.

Screenshot of using Roboto as one of the best font styles for e-commerce stores

Let the Right Font Take You Forward

Choosing the right font for your eCommerce store can be a stressful yet essential step to striking the right brand tone with your users. Selecting a font that's easy to read and aligns with your brand message can be extremely beneficial for your overall merchandising efforts and lead to a more positive and engaged experience for your customers.

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