How Merchandising Can Help You Effectively Promote High-Margin Items on Your eCommerce Store
Maximize e-commerce success with high margin products through strategic merchandising. Boost conversions and profitability with expert tips.
Published July 28, 2023.
High-margin items are products that generate significantly higher profits per unit sold compared to other items in your inventory. So, marketing these items can significantly influence your profitability and business growth. Below, we explore how merchandising specifically can help you promote high-margin items on your online store.
Meet the Expert:
- Jameela Ghann has been an entrepreneur for over 10 years with her online store, Alora Boutique. She's also the marketing manager for Fera Product Reviews and specializes in helping eCommerce merchants increase profitability and sales.
Why Should You Merchandise Your High-Margin Items?
eCommerce merchandising involves presenting your high-margin products in a way that entices potential customers to make a purchase.
You're most likely driving traffic to your high-margin products or featuring them prominently on your homepage already, so you want to make sure as many of those visitors convert. eCommerce merchandising can help you create the right first impression to boost your conversion rates.
Implementing Merchandising Strategies on Your eCommerce Store
- Intuitive product page layout Give your product pages a structured visual hierarchy to naturally lead visitors to call-to-action buttons.
- Eye-catching product images Optimize your product pages with high-quality images, including lifestyle photos and videos that demonstrate your products in real-life situations.
- Valuable customer feedback Utilize customer reviews and ratings to build trust and social proof for your high-margin items.
- Simple site search and filters Incorporate search and sorting features to help your visitors find their desired products quickly and efficiently.
- Effective pricing strategy Find the right balance in your pricing, ensuring your prices are appealing to customers while maintaining healthy profit margins. Analyze your competition, consider your target audience, and decide whether to adopt a dynamic vs personalized pricing approach.
ACE Kouture: Keeping a Merchandising Ace Up Their Sleeve
Ace Kouture is an excellent example of effectively visual merchandising high-margin items. They maintain consistency between their ads and product pages, offer multiple high-quality images showcasing different angles and sizes of their dresses, and create a lifestyle vibe to attract potential customers.
Expert Tips for Promoting High-Margin Products
- Rotate your promotions Especially in trend-based industries like fashion and beauty, rotate your high-margin promotions to keep your offerings fresh and appealing.
- Create product variations When you identify a successful high-margin product, consider releasing variations in different colors or styles to cater to diverse customer preferences.
- Offer strategic free shipping Offer free shipping but set a minimum order value slightly above your average order value. This can encourage customers to add more items to their carts, increasing their spend and profitability.
Boost Your High-Margin Products With Smart Merchandising
Merchandising plays a pivotal role in promoting high-margin products effectively on your e-commerce store. By prioritizing your product pages' presentation and following the above expert tips, you can boost your conversion rates and drive profitability. Analyze your customer insights, monitor sales patterns, and adapt your merchandising strategies to meet the ever-changing demands of your target audience. With a well-executed merchandising approach, your e-commerce store can achieve remarkable success with high-margin items.