Improve Your E-Commerce Merchandising With an Effective Product Grid

E-commerce merchandising, particularly product layout, plays an important role in shaping the overall experience of your e-commerce store. A well-designed and intuitive layout can improve the navigation and visual appeal of your website. But where do you start? By implementing an effective product grid suited to your products and customers' behavior.

Choosing an Effective Product Grid

The most effective grid will depend on the nature of your featured products. Its main goal is to showcase your products as efficiently as possible, and help your customer compare different products.

Column Product Grid

A column product grid is exactly as it sounds: presenting your products in a column layout. This divides your customers' screens into equal blocks and creates uniformity in your store, making browsing so much easier because your customers aren't overwhelmed or distracted by other elements.

Spiceology: Spice Up Your Product Layout

Spiceology sells various blends of seasonings. A column product grid is best suited for their store because the most important feature they need to showcase is the color-coded label. The product packaging is so straightforward, it effortlessly creates uniformity in the product grid and makes finding the ideal spice a breeze. Plus, any marketing banners like "Top Seller" and "Spicy" stand out immediately to persuade shoppers.

Modular Product Grid

Modular product grids are versatile. They can span the entire width of your store, whether with one image or populating the space with different-sized images (or modules). This product layout offers a balance between product density and visual clarity.

Zachys: Find the Best Blend

Zachys sells various wines and liquors, meaning Zachys doesn't just sell a product, but also an experience. Therefore, a modular product grid is a flexible option to best showcase their products with custom images and text to catch a shopper's attention, whether the hook is a product debut, seasonality, or price.

Hierarchical Product Grid

A hierarchical product grid can be a combination of columns, rows, and modules. But your most important elements should either be placed at the top or take up the grid’s biggest pieces. This product layout can present products more dynamically and highlight your most essential information.

Tonerbuzz: Set the Right Tone

Tonerbuzz sells various toner brands for different types of printers. Their hierarchy is based on customer behavior. The biggest module on the product grid is the search bar because it's the quickest way to lead the customer directly to their desired product. Also, instead of bombarding the customer with endless lists of toner and ink, they can search via brand in a simple column grid.

Make Fast Changes to Your E-commerce Merchandising

Choosing an effective product grid can be a powerful way to boost your e-commerce merchandising efforts. A well-designed product grid can improve customer experience, increase customer retention, and generate more sales. Investing time and resources into selecting the right product grid can pay off significantly in the long run, making it a critical element of any successful e-commerce website.

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