Why Grouping Related Products Is Important in eCommerce Merchandising
Enhance your eCommerce merchandising by optimizing product grouping. Learn how this can help improve your customers' shopping experience and increase revenue.
Updated July 12, 2023.
How you organize the products on your online store is paramount. It directly influences your customers' shopping experience and, ultimately, your sales. By strategically merchandising complementary products together, you can empower your customers with convenient discovery, encourage additional purchases, and foster a deeper connection with your brand.
3 Reasons Why It's Important to Group Related Products
- Enhances product discoverability
- Encourages upselling and cross-selling
- Boosts customer engagement
1. Enhances Product Discoverability
By grouping related products together, you can help your customers easily identify and explore more products. This merchandising strategy allows buyers to:
- Evaluate options
- Discover new items
- Make informed decisions
Grouping similar products streamlines the navigation process, resulting in improved customer satisfaction and increased sales. It creates a unified and intuitive browsing experience, enabling users to navigate through available alternatives more efficiently.
2. Encourages Upselling and Cross-Selling
Efficient product groupings create the ideal space for upselling and cross-selling opportunities. Your customers are more likely to discover and evaluate new products that complement their original purchase. This merchandising technique allows you to recommend:
- Related accessories
- Higher-priced alternatives
Product recommendations can streamline the decision-making process for your customers, encouraging them to explore and evaluate additional options. This creates a win-win situation for both your customers and online store.
» Product recommendations still need merchandising rules: Here's why
3. Boosts Customer Engagement
Carefully curated product groups can boost customer engagement and extend their time on your site. You can create a cohesive and captivating shopping experience by:
- Implementing visual merchandising to create visually appealing product collections.
- Offering personalized product recommendations to meet customer needs.
You can streamline your customers' purchasing process if you group your products sensibly. If customers can find what they're looking for easily (and discover additional relevant products they weren't aware of), they can effortlessly add these items to their cart and complete their purchase. This way, you can improve conversion rates and reduce cart abandonment.
Gain a Competitive Edge With eCommerce Merchandising
By optimizing your product grouping tactics, you can facilitate product discoverability, encourage upselling and cross-selling, and boost customer engagement. In turn, this can help enhance your customers' shopping experience, increase revenue, and keep you ahead of the competition. Make sure to keep on testing your eCommerce merchandising techniques to find what suits your products and target audience best.
» Need more merchandising guidance? Explore this ultimate merchandising guide