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Find answers to online merchandisers' common questions about using AI integrations to improve the customer's shopping experience. From smart collections to personalized recommendations, these expert insights will boost customer engagement, sales, AOV, and your bottom line.
Using Color Psychology on Your E-Commerce Site: Expert Tips + Examples
Using color psychology on your e-commerce site is a visual merchandising method that impacts user behavior. A study shows that up to 90% of a consumer's initial assessment before making a purchase is based on color. Using color to ignite certain emotions and associations in the user can be a powerful tool in guiding user behavior. Follow these expert tips and examples to add some color to your e-commerce site. Consider Your Industry & Target Audience Certain colors can be used to attract target consumers. For example, red on fashion and retail websites creates a sense of urgency and excitement. This can help encourage conversions, which can increase profits. Additionally, personality types can also play a role. A research journal reveals that green can inspire creativity and is more associated with less urgent calls for action. For example, The Woolery uses green and appeals to those interested in the knitting craft. » Find out how visual merchandising can create an engaging e-commerce experience How Color Can Help Achieve Your Desired Effect With well-considered color choices, you optimize customer experience, communicate your brand's message, and even sway customers' actions. Prompt Action With Red Red is known to be an attention-grabbing color. HubSpot ran an A/B testing study, which depicts how red is a suitable choice for CTAs, achieving a 21% conversion rate. Fragrance Buy: Red-y, Set, Buy Fragrance Buy, a brand-name fragrance wholesaler, encourages actions such as subscriptions and draws attention to sales, which can drive conversions. Additionally, pulling focus to a "Perfume Advisor" option can incite trust in the business, which can help boost sales. Establish Trust With Blue Adobe notes that blue can evoke security, trustworthiness, and calmness. It can be a useful color to assign credibility that can create customer loyalty. Mastermind Toys: Keep Your Peace of Mind Mastermind Toys is a toy and children's book store. By using blue throughout their site, parents—undoubtedly a large part of the target audience—can feel reassured and secure in purchasing products for their children. Pairing blue with red for the online shopping cart draws attention to the idea of completing a purchase. Spark Enthusiasm With Yellow ColorPsychology.org points out that yellow typically expresses optimism, confidence, and problem-solving. Its boldness and warmth can be effective if your products or services focus on accessibility. Postmark: Say Yellow to Great Service Postmark's usage of yellow and their reassuring copy can inspire confidence in their service. Because yellow is bright, using a less urgent color than red for the CTAs can encourage permission for action and prevent users from feeling too overwhelmed. Also, blue is complementary to yellow, which can connote strong brand cohesion and polish. » Need help? Discover critical online visual merchandising strategies to drive sales now Using Color for Fast Engagement Leveraging color psychology in your e-commerce site design lets you choose the right color pairings based on your industry, demographic, and product offerings. This way, you can communicate your brand message clearly and drive desired user engagement, customer loyalty, and conversions.
Asked 2 months ago
The Rule of Three: Make an Impact With Your Visual Merchandising
There are some things you can just count on. In visual merchandising, you can trust that the rule of three can help you make an impact. By displaying your products in groups of three, you can draw your customer’s attention to key products and increase sales. Over 80% of customers agree that their buying decision is influenced by product displays, so isn't it time to make sure your e-commerce merchandising is optimized? What Is the Rule of Three? The rule of three is a merchandising principle in which three items are grouped together to create a more aesthetically pleasing and balanced composition. A classic example of the rule of three in visual merchandising is the mannequins in a clothing store window. Three mannequins are placed together and dressed in coordinating outfits. This creates a sense of unity and linkage amongst the products, while also allowing each individual item to stand out and grab the customer’s attention. » Uncover the differences between e-commerce vs retail merchandising How to Use the Rule of Three to Your Advantage Product Listings Improve your product listings by implementing the rule of three in your product images, especially when your products come in a variety of styles, sizes, and colors. With a single image, you can demonstrate your product range to your customers in a glance. For example, Staghead Designs showcases the variety of a particular jewelry design in one image (different metal and gemstone types). By placing the items asymmetrically in a pyramid or triangle, customers are encouraged to consider all three products because their eyes constantly move between the jewelry pieces and their attention remains on this core merchandising display. » Follow these e-commerce merchandising best practices Product Recommendations Promoting products in small groups not only allows your customers to compare items, but also gives you the opportunity to upsell and cross-sell if you group products that are related but not variations of the same product. For example, Princess Polly implements the rule of three in their product recommendations. If a customer is looking for a prom dress, Princess Polly suggests three of their other items that will complement the dress and "complete the look". This visual merchandising technique doesn't overwhelm the customer and encourages them to stay on the website. » Delve deeper into why product recommendations also need merchandising rules The Best Things Come in Threes The rule of three is a beneficial move if you want to make an impact with your visual merchandising. It can help you improve your customers' experience and engagement as well as showcase your products in the best possible way. Optimize your visual merchandising techniques to empower your brand and marketing strategy to reach your ultimate goal: boosting your sales. » Consider these additional critical visual merchandising strategies to drive sales
Asked 2 months ago
Improve Your E-Commerce Merchandising With an Effective Product Grid
E-commerce merchandising, particularly product layout, plays an important role in shaping the overall experience of your e-commerce store. A well-designed and intuitive layout can improve the navigation and visual appeal of your website. But where do you start? By implementing an effective product grid suited to your products and customers' behavior. Choosing an Effective Product Grid A product grid in e-commerce merchandising refers to how you present your product listings to your customers on your online store. The most effective grid will depend on the nature of your featured products. Its main goal is to showcase your products as efficiently as possible, and help your customer compare different products. Column Product Grid A column product grid is exactly as it sounds: presenting your products in a column layout. This divides your customers' screens into equal blocks and creates uniformity in your store, making browsing so much easier because your customers aren't overwhelmed or distracted by other elements. Tip: Don't try to squeeze too many columns into your product grid. Keeping between 3-4 columns is the sweet spot. Spiceology: Spice Up Your Product Layout Spiceology sells various blends of seasonings. A column product grid is best suited for their store because the most important feature they need to showcase is the color-coded label. The product packaging is so straightforward, it effortlessly creates uniformity in the product grid and makes finding the ideal spice a breeze. Plus, any marketing banners like "Top Seller" and "Spicy" stand out immediately to persuade shoppers. Modular Product Grid Modular product grids are versatile. They can span the entire width of your store, whether with one image or populating the space with different-sized images (or modules). This product layout offers a balance between product density and visual clarity. Zachys: Find the Best Blend Zachys sells various wines and liquors, meaning Zachys doesn't just sell a product, but also an experience. Therefore, a modular product grid is a flexible option to best showcase their products with custom images and text to catch a shopper's attention, whether the hook is a product debut, seasonality, or price. Hierarchical Product Grid A hierarchical product grid can be a combination of columns, rows, and modules. But your most important elements should either be placed at the top or take up the grid’s biggest pieces. This product layout can present products more dynamically and highlight your most essential information. Tip: Use A/B testing to optimize your e-commerce merchandising based on data. Tonerbuzz: Set the Right Tone Tonerbuzz sells various toner brands for different types of printers. Their hierarchy is based on customer behavior. The biggest module on the product grid is the search bar because it's the quickest way to lead the customer directly to their desired product. Also, instead of bombarding the customer with endless lists of toner and ink, they can search via brand in a simple column grid. Make Fast Changes to Your E-commerce Merchandising Choosing an effective product grid can be a powerful way to boost your e-commerce merchandising efforts. A well-designed product grid can improve customer experience, increase customer retention, and generate more sales. Investing time and resources into selecting the right product grid can pay off significantly in the long run, making it a critical element of any successful e-commerce website. » Discover how AI-driven merchandising can boost conversions
Asked 2 months ago
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