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The Fast Lane
Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.
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Marketing
Can AI Search the Internet? 4 Key Things to Know for Website Optimization
Last year, we saw an upswing in AI tools. Suddenly, AI was everywhere—from chatbots to photo apps, text generators, and more. A major challenge for AI models like ChatGPT was accessing real-time inter
Marketing
The Science of Effective Email Segmentation and Targeted Messaging
Email marketing is often overlooked for newer, shinier digital channels for marketing. But this channel continues to be one of the greatest—and highest converting—allies of any website. The reason is
Marketing
How to Integrate SMS Marketing Into Your Retail Strategy
Are SMS messages outdated? With all the AI algorithms, snazzy email templates, and social media ads, you might think so. But here’s the thing: SMS marketing is still going strong. In fact, with AI get
Personalization
Improve Customer Experience With AI: Personalization, Automation, & More
AI is transforming the customer journey, ushering in a new era of efficiency and personalization. Over half of all eCommerce companies are already using AI to smooth out their customer care, sales, an
Personalization
B2B vs. B2C Personalization: 5 Key Differences
Personalization is non-negotiable for online shoppers. If more than half of your customers want a curated shopping experience, then it's essential to get it right. But where should you start? It's all
Search & discovery
Advanced Search in WooCommerce: Elevate Your eCommerce Game
Advanced search in WooCommerce can significantly elevate your eCommerce store, enhance your customers' experience in your store, and drive sales. This robust site search functionality helps your custo
Search & discovery
Unleash the Power of Custom Site Search: A Guide to Better eCommerce Navigation
When you run an e-commerce store, you want to provide your customers with a seamless shopping experience that keeps them coming back for more. That's where custom site search comes in to make it easie
Search & discovery
Shopify Predictive Search: The Complete Guide
Shopify Search is a leading eCommerce platform with over 4.4 million online stores using its services to sell their products to customers. Apart from its key features like custom designs and secure ho
Personalization
Adding Personalization Options to Your Shopify Store in 2024
In the world of eCommerce, Shopify Search stands out as a versatile platform that opens doors to an abundance of personalization opportunities. Adding personalization options to your Shopify store can
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