The Fast Lane

Discover the world of AI-driven shopping optimization and fast-track your way to increased conversion rates, AOV, and customer loyalty. Explore expert insights on e-commerce personalization, merchandising, site search, and more.

All Search & discovery Marketing Merchandising

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Merchandising 7 Inspiring Digital Merchandising Examples to Emulate Shopping online is now the norm, meaning that brands have to keep evolving to meet rising customer expectations. Today's shoppers demand immersive digital experiences that mimic the real world, and im

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Search & discovery eCommerce Search Engine: How Does the Algorithm Work?Trying to understand the complex inner workings of search algorithms isn't easy—they're often closely guarded secrets. But whether it's Google or an internal eCommerce search engine, most of these alg

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Personalization 6 Techniques to Personalize Emails that Drive Customer Engagement and LTV Email marketing campaigns focus on three primary goals: engagement, retention, and conversions. By delivering personalized and relevant content, emails capture the recipient's interest, build long-ter

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Marketing 5 Effective Remarketing Strategies to Optimize eCommerce Campaigns With an average shopping cart abandonment rate of 70.19%, caused by factors like hidden fees, complicated checkouts, and security worries, remarketing is a game-changer! By strategically re-engaging p

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Search & discovery Personalized Search: 3 Main Benefits for eCommerce Merchants eCommerce businesses are continuously exploring ways to improve user experience and increase conversions. One approach that has gained significant traction is personalization. Below, we delve into the

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Personalization Adding Personalization Options to Your Shopify Store in 2024 In the world of eCommerce, Shopify Search stands out as a versatile platform that opens doors to an abundance of personalization opportunities. Adding personalization options to your Shopify store can

Upselling products effectively can boost revenues.

Marketing How to Choose Which Products to Upsell in Your eCommerce Store Choosing which products to upsell in your eCommerce store is crucial to boosting revenue and average order value. Because 11-30% of your revenue can come from upselling, we've compiled the top factors

Man Pointing at the Benefits of Using AI in E-commerce Personalization

Personalization 6 Benefits of Using AI in eCommerce Personalization Personalization is here to stay. Up to 63% of your customers expect personalized recommendations from you. This might feel like a lot of pressure, but you can easily tick all the personalization boxes

Man typing on laptop researching for personalized Pricing: What It Is and How It Works

Personalization Decoding Personalized Pricing: What It Is and How It Works Research shows that increasing the average price of online goods by just 1% leads to an 11% boost in operating profit. But just changing your prices isn't enough—you need to use the right strategy. Pe